Senior Manager, Growth Marketing

Empathy is transforming the way families navigate life’s most difficult times - from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfort, and peace of mind when it matters most.

We partner with leading employers, insurers, and financial institutions to deliver meaningful, human-centric support at scale. Today, Empathy supports over 45 million people across North America.

Backed by top-tier investors including General Catalyst, Index Ventures, Adams Street, Aleph and Entreé Capital. we’ve raised over $160 million to date, including a $72 million Series C, to expand our impact and scale our mission worldwide.

Through partnerships with leading insurers, forward-looking financial institutions, and innovative employers, we’ve expanded access to Empathy to over 45 million covered lives across North America. And we’re just getting started, which is where our team comes in.

Our team is passionate, empathetic, and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life’s hardest moments forward.

• 7+ years of experience in performance or growth marketing, ideally in B2B or B2B2C environments.
• Proven ability to drive measurable acquisition, revenue, and enrollment outcomes through paid media, organic channels, and web optimization.
• Strong experience managing campaigns across Google, Meta, LinkedIn, and other performance marketing channels.
• Strong analytical skills with experience using data to optimize campaigns, channels, and user journeys.
• Ability to translate partner and user insights into scalable acquisition strategies.
• Excellent communicator and collaborator, able to work cross-functionally with Enrollment Marketing, Demand Generation, Client Success, Brand, and Design teams.
• Self-starter who thrives in a fast-paced, evolving environment and balances strategic thinking with hands-on execution.

The base salary for this position is approximately $170,000. This is decided based on many factors, including but not limited to: technical skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.

To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!