The Role
Lead demand generation and marketing campaigns to drive customer acquisition and retention for rePurpose Global. Collaborate cross-functionally, utilize data-driven strategies, and optimize the marketing funnel.
Summary Generated by Built In
Founded in 2017, rePurpose is the leading Packaging Sustainability & Compliance platform for consumer companies. As pioneers of verified plastic recovery, the company enables brands to measure their plastic footprint and recover plastic waste from nature through a global partner network while streamlining compliance across 45+ packaging regulations.
rePurpose has recovered over 88 million pounds of plastic waste, supported 2,300+ waste workers, and maintains 12 active impact projects worldwide. The company's platform helps brands achieve compliance outcomes through advanced data management and regulatory expertise.
rePurpose is headquartered in New York. Learn more at repurpose.global.
As a rapidly growing social enterprise, we are seeking a highly entrepreneurial Director of Growth Marketing specializing in demand generation and campaign management to scale our partnerships with businesses to collectively fight plastic pollution. You will play a pivotal role in leading our growth function by enhancing our full funnel, as well as identifying, testing and launching new channels. Your focus will be on developing and executing integrated marketing campaigns across various channels (digital, social, email, etc.) to drive lead generation and customer acquisition. Your strategic thinking will amplify our growth and exposure amongst consumer brands to enable them to effectively tackle plastic waste.
Responsibilities:
- Demand Generation: Manage all things related to demand generation for rePurpose, including everything from email marketing to paid advertising and in-person events — or any other experimental channels such as channel partnerships, referral programs, or consumer advocacy campaigns.
- Customer Segmentation: Segment our ideal customer profiles into TOFU, MOFU, and BOFU buckets and aid our Sales team in nurturing each segment accordingly.
- Creation of a content machine: Lead the consistent generation of infographics, gated content, white papers, and other value-added content and coordinate across campaigns, digital marketing, design, email marketing, and other marketing teams’ initiatives.
- Metric Tracking and Performance Analysis: Determine and track the essential metrics that drive the long-term success of our primary goal: logo acquisition, and conduct regular analysis to assess and refine the performance of campaigns and strategies.
- Funnel Optimization and Analysis: Utilize our CRM to manage lead lifecycle, analyze customer behavior, and optimize conversion rates throughout the funnel while bolstering and refining our lead scoring system; identify opportunity gaps across our funnel and suggest strategies to address them.
- Channel Enablement: Drive revenue by building and guiding our multi-channel growth strategy and collaborating with our teams to optimize ROI and improve prospect experience.
- Innovative Thinking and Experimentation: Identify opportunities to scale business, acquire new customers, and drive customer retention; utilize competitive analysis to identify threats and opportunity gaps to be addressed.
- Cross-functional Collaboration: Work closely with internal stakeholders, including marketing, sales, finance, product and design teams, while also managing external stakeholders and knowing when to pull in outside resources to fill in gaps and align growth initiatives with organizational goals and objectives.
What We Are Looking For:
- Bachelor's Degree: A bachelor's degree in Marketing, Data Analytics, Environmental Science, Sustainability, or a related field is required. Advanced degrees or certifications in relevant areas are a plus.
- Experience in B2B Growth Marketing: Proven experience in B2B growth marketing, with a strong track record showcasing expertise in creating and executing full funnel, data-driven acquisition marketing strategy, at a high-growth company managing multi-million-dollar budgets.
- Growth Genie: Experienced in growth and marketing strategies, with a proven track record of campaign strategy, execution, testing, and optimization; proven track record of optimizing direct paid campaigns, especially Google and LinkedIn.
- Data-driven and Analytical: Skilled in measuring and reporting on the performance of marketing campaigns, using data-driven insights to continually optimize performance and ROI.
- Cross-functional Collaboration and Organization: A strong communicator, committed to cross-team collaboration and efficient time management.
- Growth Marketing Technical Knowledge: Strong working knowledge of Hubspot, GA4, Marketo, ABM Platforms (like 6sense), Digital Ad platforms, SEO, and other conversion rate optimization tools; proficient with analytic platforms like Amplitude, Google Analytics, Tableau.
- Mentality: Hungry, capable, and ambitious with Entrepreneurial spirit, with a persistent drive to better understanding how to amplify growth for rePurpose.
Remuneration
- Competitive Compensation: Enjoy a highly competitive salary package based on your skills and experience. The compensation range for this role is $150,000 - $180,000. If this is out of your preferred range, we’d still encourage you to apply as we value the right fit over anything else!
- Performance-Based Incentives: Earn additional rewards as you achieve key milestones and contribute to our success.
- Employee Benefits & Wellness Funds: Access medical coverage, a wellness fund, learning opportunities and WeWork partnerships.
Location Preference:
The role is hybrid working, we are looking for the team members to be located at our head office in New York City, with weekly in-office days at our office at 1460 Broadway. We have a truly global team - with members across Miami, New York, Philadelphia, Los Angeles, London, Nairobi, Bangalore, Delhi, Mumbai, and Jakarta.
Top Skills
6Sense
Amplitude
Ga4
Google Analytics
Hubspot
Marketo
Tableau
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The Company
What We Do
rePurpose Global is the world’s leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis. Through its pioneering solutions across the circular economy value chain, rePurpose has helped more than 300 companies measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale. rePurpose Impact Projects have recovered over 15 million kilograms of plastic waste from the environment to date, protecting vulnerable coastal regions across the Americas, Africa, and Asia. In doing so, the organization has enabled the delivery of waste management services to millions of people for the first time, while positively impacting the lives of thousands of marginalized waste workers across the world. Founded in 2016, rePurpose Global now employs over 70 full-time team members across offices worldwide. For more information, please visit https://repurpose.global/. If you'd like to work with us, head on over to our Careers Page to look at the open positions and browse through their job descriptions: https://www.business.repurpose.global/careers
