Senior Manager, Growth Marketing

Welcome to the Traegerhood:

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us!

What You’ll Do:

We are seeking a hands-on, results-driven DTC Growth Marketing Manager to drive executional excellence across meater.com, with an opportunity to support traeger.com over time. This role will own the day-to-day execution and performance of digital campaigns, website optimization, paid media programs, SEO/content strategy and lifecycle marketing initiatives for global direct-to-consumer (DTC) markets. 

This is a tactically focused role that requires strong attention to detail, platform fluency, and experience operating in fast-paced eCommerce environments. 

You will work closely with agency partners, internal stakeholders, and cross-functional teams to deliver growth and optimize performance across the customer journey. 

This is an on-site position based at Traeger's HQ in Salt Lake City. 

Key Responsibilities 

• DTC growth execution 

• Execute and optimize campaigns across paid search, social, display, affiliate and email/SMS in partnership with internal teams and external agencies 

• Own day-to-day performance tracking and analytics for campaigns, promotions, and landing pages 

• Partner with the web operations team to maintain product pages, navigation, banners, and site content 

• Collaborate with cross-functional teams to support promotional launches, new product drops, and testing roadmaps 

Paid Media Management 

• Work with agency partners to brief campaigns, QA assets, monitor pacing and report on performance 

• Monitor performance reports across platforms and provide insights and optimizations 

• Track spend against budget, flag pacing issues, and partner with the finance team on actuals and forecast alignment 

SEO & Content Optimization 

• Own the SEO content strategy for meater.com in partnership with the brand and web teams 

• Conduct keyword research, update on-site content (headlines, metadata, PDPs, category pages) and optimize for both rankings and conversion 

• Monitor SEO health and support technical SEO initiatives alongside developers and web ops 

Lifecycle Marketing Support 

• Collaborate with the lifecycle marketing team to plan and deploy regional email/SMS campaigns 

• Coordinate product and promotional content across regions (US, CA, UK, DE, EU) 

• Monitor engagement metrics and support list segmentation, A/B testing, and automation flows 

Site Optimization & A/B Testing 

• Identify conversion friction points using tools like GA4, heatmaps, and session replay 

• Coordinate A/B tests for landing pages, banners, and PDPs in partnership with UX and web team 

• Support experimentation and CRO roadmap development 

Cross-Functional & Regional Collaboration 

• Align with global and regional teams on localized content, site experience, and campaign timing 

• Collaborate with creative and brand teams to ensure smooth execution and brand consistency 

• Provide post-campaign analysis and insights to inform future strategy 

Key KPIs 

• meater.com traffic growth (paid + organic) 

• Conversion rate (CVR) and AOV improvements 

• ROAS and CAC (paid channels) 

• Lifecycle engagement and revenue per send 

• SEO keyword rankings, organic traffic, and bounce rate 

Qualifications 

• 5-7 years of experience in DTC/eCommerce execution roles, ideally in a consumer brand or agency setting 

• Strong working knowledge of Shopify Plus, Google Ads, Meta Ads, TikTok Ads, Braze, GA4, Looker Studio, affiliate platforms 

• Hands-on experience optimizing SEO strategies and content updates 

• Ability to manage multiple digital initiatives simultaneously and work cross-functionally 

• Solid analytical skills - can build reports, analyze performance, and identify improvement areas 

• Experience with A/B testing tools, heatmaps, and web analytics platforms 

• Bonus: experience supporting multiple regional markets (US, Canada, UK, Germany, EU) 

Why You Will Love Working Here:

• Be part of the most disruptive force in outdoor cooking
• Join a true team working towards a common goal
• Culture of risk-taking, innovation, & quality
• So. Much. Food.
• Full medical/dental/vision package to fit your needs
• 401k to help you plan for the future
• Tuition reimbursement
• Individual professional development programs & initiatives to help you grow professionally
• Great discounts on all things Traeger