Vasion is looking for a Sr. Manager, Growth Marketing that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.
In this role, you will be responsible for integrated growth marketing campaigns to educate, engage, upsell, and renew current customers on Vasion products and services.
Primary Responsibilities
- Own the demand gen motions for sales-assisted upsells and cross-sells; collaborate cross-functionally to build seamless data-driven hand-offs and re-engagement demand generation experiences.
- Align the growth marketing roadmap with Product, Customer Success, PMM, Demand Generation, and EMEA/APAC teams to consistently scale efforts and support innovation.
- Analyze diverse data sources by partnering with Product and BizOps to create highly targeted segments for improved campaign performance, personalized communications and dedicated campaigns.
- Champion customer-first initiatives, ensuring best-in-class customer experiences with clear, measurable outcomes.
- Spearhead customer lifecycle campaigns to continue to educate customers and guide in product implementation.
- Own and refine orchestrated omni-channel flows using audience-based and behavior-based segmentation.
- Embrace an ownership mindset while delivering remarkable results.
- Bachelor's Degree in Business, Marketing, or a related field
- 8-10+ years of experience in Marketing
- 3-5 years of related experience in campaign management, demand generation, or lifecycle marketing
- 3+ years of experience as a manager of people, leading employees and teams
- Experience leading customer campaigns end to end, with knowledge of audience, messaging, positioning, targeting, segmentation strategies, and campaign analysis
Preferred Qualifications
- Proactive and highly organized with the ability, able to juggle multiple tasks simultaneously and meet tight deadlines
- Experience working as a Project Manager or within the field of Project Management
- Experience working closely with a sales department, customer success and Account Executives
- Excellent written and verbal communication skills
- You are a team player, able to contribute positively to our unique company culture and work well with others
- Ability to think strategically and analytically to evaluate marketing campaigns.
- You have an optimistic and positive attitude
- Flexible work environment
- Discretionary vacation bonus
- Flexible paid time off
- Paid parental leave
- Competitive pay
- A full suite of traditional benefits
- Training/Advancement opportunities
- 401k with company-match
- Mental health wellness support
- Financial wellness education
- Company-contributed HSA
- Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
- Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch
Our Core Values
Vasion looks for people who will exemplify its core values and are driven to become:
- Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
- Candor Seekers (Radical Candor by Kim Scott)
- Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
- Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)
Our Marketing Team Manifesto
Profoundly analytical Marketing org obsessed with customer, brand, and revenue. We are innovative storytellers, strategic partners, passionate about excellence, champions of each other, and our work. We believe in conversations that advance us: bring intelligence, assume goodwill, and employ radical candor. And we’re real fun.
More About Vasion
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Additional Information
Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.
What We Do
Vasion enables organizations to digitize content and automate workflows to drive compliance, scalability, and accountability. With our SaaS platform, you'll give end users a seamless experience across Print, Scan/Capture, Workflows, and Content Management, with open APIs for simple third-party software integration.
