The Role
Own the account-based growth motion across named-account acquisition and expansion. Lead ABM campaigns, paid account-based marketing, intent-based plays, event engagement, MQL-to-SQL conversion, CRO, and HubSpot experimentation. Partner with Sales, Customer Success, Account Management, BDRs, RevOps, and marketing teams to generate pipeline, improve funnel performance, and drive revenue. Report ABM, conversion, and campaign results to leadership.
Summary Generated by Built In
Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market.
Through working with some of the biggest brands in the world, we've built technology that lets our customers see their product innovations and advertising ideas through their consumers' eyes so they can quickly iterate, optimize, validate and learn - increasing their chances of in-market success.
About the teamAt Zappi, you'll be joining a passionate team of marketers who are on a mission to help our own world-class customers, some of the best-known B2C brands on the planet, to evolve their own marketing, advertising, and innovation. We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers. Our customers love us, promote us, and love to get on stage with us. Probably because we love them too! This comes through in our marketing, and in the way we work every day.
About the roleWe're entering a chapter where the biggest unlock isn't more top-of-funnel volume, it's converting more of the demand and named accounts we already have. We're looking for a Growth Marketer to own the account-based side of our growth motion end-to-end, and to lead the charge on converting more of the demand we generate into pipeline and revenue.
You'll bring our biggest strategic priorities down to the 1:1 account level, run our ABM program to target net new and existing growth, and partner with GTM teams to convert more MQLs into SQLs and drive existing account expansion pipeline. If you love running account-level campaigns with real depth and also nerding out on funnel optimization and conversion experiments, this is the role for you.
What you'll be doing:
ABM and Named-Account Growth
- Own our ABM program end-to-end for named accounts, including the Pulse Campaign / ABM Activation framework, coordinating contributions from demand gen, customer marketing, brand, and events
- Manage our account-based paid budget and bring innovation to how we reach buyers via Paid channels
- Partner with the BDR team on 1:1 deployment of engagement and conversion plays for named accounts
- Apply intent signals at the account level, turning our internal framework into named-account triggers, plays, and HubSpot routing
- Drive small-format engagement at industry events (Cannes Lions, Adweek, Quirks-adjacent) with account-driven dinners, salons, and exec touches partnering with events team
- Partner with Account Managers on named-account expansion campaigns and 1:1 adoption plays
Convert More and Lead Management
- Own MQL-to-SQL conversion improvement across our inbound demand engine in partnership with our lead management and RevOps teams
- Lead CRO efforts web conversion flows
- Design and run experimentation across nurture flows, forms, and conversion paths in HubSpot
Campaign Orchestration
- Layer named-account activation on top of every priority campaign
Cross-functional
- Partner deeply with Sales, Customer Success, and Account Management on named-account plays and expansion motions
- Report performance across ABM, Convert More, and campaign work to marketing and GTM leadership on a regular cadence
Skills, Knowledge & Expertise
- 5+ years experience in B2B growth marketing, ABM, or demand generation, ideally in SaaS
- Proven ABM track record, especially with enterprise or strategic accounts
- Strong HubSpot skills: workflows, sequences, segmentation, and lead management or demonstrate ability to quickly learn new systems
- Experience with lead-to-revenue funnel optimization, MQL-to-SQL improvement, and CRO principles
- Comfort operating cross-functionally, working closely with Sales, CS, and AMs on account-level plays
- Data-driven approach to campaign performance and account-level measurement
- Strong project management skills, comfortable owning end-to-end campaign execution
- Excellent written and verbal communication; ability to influence stakeholders across GTM teams
- Analytical mindset with the ability to translate account-level data into actionable plays
Benefits
- Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
- Private medical healthcare cover
- Group risk, life & disability contributions
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Wellbeing benefits such as free yoga and access to trained therapists / counsellors
- Enhanced parental leave policies
- Free lunch in the office Tuesday-Thursday
- Tax efficient pension contributions via salary sacrifice scheme
- Salary sacrifice cycle to work scheme
- Salary sacrifice nursery scheme
- Tailored personal development through training allowances, coaching, mentorship and career frameworks
Why join us?
We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet.
Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here.
We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities.
Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.
Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021!
Zappi Company Culture Highlights
- Winner of Comparably's Award for Best Company for Women 2022
- Winner of Comparably's Award for Best Company Work-Life Balance 2022
- Winner of Comparably's Award for Best Company Compensation 2022
- Winner of Comparably's Award for Best CEO for Women 2022
- Winner of Comparably's Award for Best Company for Diversity 2022
- Winner of Comparably's Award for Best Company Culture 2022
- Winner of Comparably's Award for Best CEO 2022
- Winner of Comparably's Award for Best Happiness 2022
- Winner of Comparably's Award for Best Leadership Teams 2023
- Winner of Comparably's Award for Best CEOs for Diversity 2023
- Winner of Comparably's Award for Best Engineering Teams 2023
- Winner of Comparably's Award for Best Company Outlook 2023
- Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
- Recognised by Fast Company’s Best Workplaces for Innovators 2023
- Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024
About
Zappi is a leading consumer insights platform that helps brands win with consumers. Through AI-powered software that delivers connected insights, Zappi enables teams to make faster, smarter, consumer-driven decisions by leveraging real-time, continuous feedback.Trusted by more than 350 brands worldwide, Zappi helps create successful products, develop impactful ads, and build winning brands by keeping the voice of the consumer at the heart of every decision.Named the Best Marketing Insights Platform by the MarTech Breakthrough Awards in both 2023 and 2024, recognized by Business Insider as one of the hottest martech companies, and winner of the MRS Best Technology Innovation Award 2025, Zappi is redefining how modern teams use insights to drive growth.As a certified B-Corp, Zappi is committed to net-zero emissions, fostering an equitable workplace, and using technology to benefit the communities the company serves. With more than 300 employees across 13+ countries and offices in Boston, London, and Cape Town, Zappi’s culture has been celebrated by Fast Company, Comparably, Quirks, Great Place to Work, and more.
Skills Required
- 5+ years of experience in B2B growth marketing, ABM, or demand generation
- Experience with enterprise or strategic account-based marketing programs
- Strong HubSpot skills, including workflows, sequences, segmentation, and lead management, or ability to quickly learn new systems
- Experience with lead-to-revenue funnel optimization, MQL-to-SQL improvement, and CRO principles
- Experience working cross-functionally with Sales, Customer Success, and Account Management
- Data-driven approach to campaign performance and account-level measurement
- Strong project management skills and ability to own end-to-end campaign execution
- Excellent written and verbal communication skills with ability to influence GTM stakeholders
- Analytical mindset and ability to translate account-level data into actionable plays
- B2B growth marketing experience in SaaS
Zappi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Zappi and has not been reviewed or approved by Zappi.
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Fair & Transparent Compensation — Pay is positioned as competitive overall, reinforced by recognition for compensation and repeated signals of above-average pay satisfaction. Compensation is also described as “more than fair” and, in some cases, at the higher end of market comparisons.
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Leave & Time Off Breadth — Time off is framed as generous, with an uncapped/unlimited approach and an explicit minimum floor referenced in some descriptions. Company-paid mental health days further expand paid time away from work.
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Healthcare Strength — Health coverage is described as comprehensive in multiple geographies, including medical, dental, vision, and additional protections such as life and disability coverage. UK-oriented descriptions add private medical coverage elements and related protections such as income protection.
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The Company
What We Do
We are a leading consumer insights enterprise platform designed for creators. If you're part of a team that creates brands, ads or innovative new products, then we think you're a creator. Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. Through working with some of the biggest brands in the world, we’ve built technology that lets you see your product innovations and advertising ideas through your consumers’ eyes so you can iterate, optimize, validate and learn — increasing your chances of in-market success. Zappi has been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for its engaging and inclusive workplace culture. With offices in Boston, London and Cape Town, we are a hybrid company where career growth is equitable for everyone, whether you do your best work fully remotely, from an office, or a mix of the two. Inspire your ideas and validate your creations so you can create work that people love — work that works. To find out more, visit https://www.zappi.io/web.
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