Harper Auto Wash is a fast-growing luxury car wash platform looking for a hands-on marketing leader to own sales conversion, customer retention, local brand presence, and new-location ramp-up.
This role owns the practical connection between marketing and revenue. Key areas include campaigns, CRM, driveway sales messaging, customer communication, reputation, local partnerships, signage, content, and reporting.
What You'll Own
- Unlimited membership growth and retention
- Driveway sales messaging and conversion rate support
- CRM campaigns, winbacks, customer journeys, email/SMS, and automation
- Local marketing, community partnerships, events, and sponsorships
- Website, social media, SEO, Google Business Profile, and reputation support
- Menu, offer, promotion, signage, and in-store media coordination
- Fleet, family plans, interior cleaning services, and new service launch support
- New-location marketing, grand opening plans, and first-90-day growth ramps
- KPI reporting tied to membership growth, churn, conversion, campaign ROI, and customer experience
What Success Looks Like
- More Unlimited members
- Better retention and winback performance
- Higher driveway conversion
- Stronger local brand visibility
- Clearer customer communication
- Better campaign reporting
- More consistent execution across all locations
How You'll Thrive Here
You will thrive here if you are a practical, high-ownership growth operator who can move from strategy to execution quickly.
You can shape the campaign, brief the designer, check the signage, review CRM performance, support store leaders, and adjust based on results.
You are creative, organized, data-aware, AI-skilled, and comfortable working across operations, customer service, vendors, store teams, and leadership.
You understand that great marketing is not just about activity. It is about moving the business.
Ideal Experience
- 5 or more years in marketing, growth, sales enablement, retail, hospitality, automotive, local services, or membership/subscription businesses
- Experience with CRM, email, SMS, social media, local marketing, reputation management, and campaign reporting
- Strong project management and communication skills
- Strong creative judgment with copy, design, offers, signage, and customer-facing messaging
- Comfortable owning results, not just activity
- Experience with car wash, fleet programs, loyalty programs, or multi-location businesses is a plus
Eligibility
- Valid driver's license
- Ability to pass a drug screening
Benefits
- Medical, dental, and vision insurance
- 401(k) plan
- Employer-paid life insurance
- Paid holidays
- Paid vacation
- Paid sick time
- Opportunities for advancement
- Healthy work/life balance
Compensation
- Base salary: $75,000 - $100,000
- Additional incentives to be determined
How to Apply
Submit your resume and a short note on why this role fits you.
Bonus points for examples of growth campaigns, CRM programs, local marketing, sales enablement, or membership/subscription work you have owned.
Skills Required
- 5+ years in marketing, growth, sales enablement, retail, hospitality, automotive, local services, or membership/subscription businesses
- Experience with CRM, email, SMS, social media, local marketing, reputation management, and campaign reporting
- Strong project management and communication skills
- Strong creative judgment with copy, design, offers, signage, and customer-facing messaging
- Comfortable owning results and driving KPIs (not just activity)
- AI skills (comfortable using AI tools for marketing)
- Experience with car wash, fleet programs, loyalty programs, or multi-location businesses
- Valid driver's license
- Ability to pass a drug screening
What We Do
Harper Auto Wash provides a luxury, personalized car wash experience in Knoxville and Alcoa, Tennessee. The company aims to redefine the traditional car wash model by offering high-quality services, including exterior washes and an exclusive 'Interior Reboot' for vehicle cabins, ensuring a premium experience for both the car and the driver.
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