Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
Crunchyroll is looking for a dynamic Go To Market Lead to spearhead market entry and expansion strategy across Asia (Korea/Taiwan). This individual will work with various teams, partners, and third parties to design and support long-term strategies, as well as impactful tactics, that drive subscriber growth and revenue generation in the the Asian markets, helping to plan and coordinate go-to-market and partnerships activities across several growth levers to deliver maximum return on investment, time, and resources.
This role is ideal for someone with a consulting or strategy background, who combines structured thinking with creative execution, and has a deep understanding of market dynamics, digital ecosystems, and content-driven consumer platforms.
You’ll be responsible for shaping Crunchyroll’s strategic roadmap and working cross-functionally with product, content, marketing, business development and global teams to bring anime to fans across Asia with a focus on growing the subscriber base for Crunchyroll's streaming service.
Responsibilities- Market Strategy & Go To Market Planning
- Develop and support the regional go-to-market strategy for the Asia region (Korea/Taiwan)
- Deeply understand the overall business and opportunity landscape of each territory and balance focus, resources, and investment across different countries to maximize the overall ROI of the region.
- Evaluate and/or define priority audiences, entry models (e.g., partnerships vs. direct), and commercial pathways.
- Use data-driven insights and regional leverages (e.g. local commercial holidays or local nuances) to optimize campaigns and identify areas for incremental growth.
- Test and plan top of funnel media investments in partnership with the Paid Media and Regional teams to deliver on growth goals.
- Map customer journeys and identify key areas of improvement and devise short-term and long-term strategic options to leverage.
- Provide local input to Product and Content, and Curation decisions to drive market growth.
- Manage local Partnerships from a GTM and Marketing perspective as needed.
- Support cross-functional go-to-market and key initiatives such as distribution partnerships, O&O marketing activations, and regional strategic deals with telcos, retailers, and payment partners.
Cross-Functional Coordination & Reporting
- Leverage regionalization strategies from the Strategy & Planning team, and coordinate cross-functionally to drive growth or launch Crunchyroll’s initiatives at the territory level in harmony with content, product, marketing and partnership launches.
- Track key KPIs and report on regional growth, performance, and GTM impact.
- Lead and/or support agenda creation and organization of Regional Growth summits for the Asian region.
- Identify growth opportunities and make a business case for incremental investments to support them, collaborating with cross-functional teams for execution.
- 8+ years of professional experience, including top-tier management consulting or strategy roles; experience in OTT, a global or international organization in the entertainment industry, or consumer tech is a plus.
- Deep understanding of the Asian entertainment and media landscape(s), with knowledge of all or most Asian markets, including Korea, highly preferred.
- An ability to navigate priority shifts and ambiguities while working across multiple concurrent projects.
- Knowledge of how to translate business vision into strategies and tactics, building market strategies or regional expansions.
- Demonstrated success in executing go-to-market initiatives in high-growth environments.
- Excellent analytical, strategic, business case presentation and problem-solving skills, e.g. financial modeling, pitch decks, and business and strategy plan development.
- Prior success in working in a distributed team environment with peers and partners in multiple time zones with various cultures and backgrounds.
- Fluency in English and Korean/Mandarin.
- Passion for anime, entertainment, or youth culture
Both domestic and ever-expanding international efforts fuel Crunchyroll's global expansion. The GTM & Planning team works with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans and programs to expand Crunchyroll’s growth through its O&O presence and high-profile third-party distribution partners, delighting and super-serving anime fans, boosting its footprint and brand awareness while making Crunchyroll synonymous with anime worldwide. The GTM & Planning team is part of the Growth & Planning team, a performance marketing organization.
#LifeAtCrunchyroll #LI-Remote
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Top Skills
What the Team is Saying
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere.
With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.
From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms.
Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.
We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
Gallery
Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
