Senior Manager, Go-to-Market Community - NAM

If you were in the Senior Manager, GTM Community - NAM role now, here are some of the core activities you would be doing:

• Developing a strategic framework for Community Briefs that aligns to the Global Brand Calendar while ensuring relevance within the integrated North America brand calendar
• Leading operational alignment and processes across all working teams to ensure seamless execution, streamlined workflows, and consistency across the GTM process
• Translating brand vision into high-impact, cross-channel community briefs that clearly articulate objectives, target audiences, insights, and activation strategies
• Partnering with Global and North America Brand Marketing teams to seamlessly integrate community campaigns into seasonal and annual brand plans
• Identifying and embedding opportunities for North American community initiatives to contribute to global storytelling moments and amplify the region’s perspective within the worldwide narrative
• Collaborating with cross-functional partners (Retail, Ecomm, PR, Partnerships, Trade Brand Management) to ensure cohesive experiences across all guest touchpoints
• Providing strong team leadership by cultivating creativity, accountability, and operational excellence
• Defining and managing success metrics for community activations and ensuring regular reporting against KPIs
• Bringing an insights-driven approach, providing feedback to regional and global partners to inform future brand and community strategies
• Acting as the connective tissue between global brand vision and regional execution, advocating for the needs, nuances, and opportunities within the North American community landscape
• Building strong relationships across the organization to drive alignment, unlock cross-functional value, and maximize impact
• Ensuring operational rigor by mapping community initiatives to required GTM stage gates and establishing processes and operational foundations where they do not yet exist

Here are some of the things you could be working on in the future:

• Developing the NAM Community Activation Framework aligned with the Global Brand Calendar, establishing a streamlined briefing process and improving speed-to-market
• Leading cross-functional GTM integration to ensure Retail, Ecomm, Trade, PR, Brand Management, and Partnerships are aligned around cohesive Community storytelling while reducing overlap and operational friction
• Creating the Community Insights Dashboard with defined KPIs and real-time reporting to enable data-driven decisions and smarter resource allocation
• Building and mentoring a high-performing team with clear structures, KPIs, and development pathways that support creativity, strategic execution, and continuous improvement

Are you our next Senior manager, Go-to-Market Community – NAM?

• You have a bachelor’s degree in Marketing, Communications, Business Administration or a related field
• You have 8+ years of progressive experience in brand marketing, community engagement, or go-to-market strategy within premium, outdoor, or lifestyle brands
• You have proven success leading integrated campaigns and community activations that drive cultural relevance and consumer connection
• You have experience working in global brand environments with regional market responsibility
• You have exceptional leadership and people management skills, with experience developing high-performing teams
• You have strong communication and storytelling abilities, able to influence at all levels of the organization
• You have a deep understanding of community engagement strategies, both digital and experiential
• You have a passion for the outdoors and living the Arc’teryx ethos