Senior Manager, Global Tradeshows & Events

Reposted 9 Days Ago
Be an Early Applicant
Minneapolis, MN
In-Office
116K-190K Annually
Expert/Leader
Biotech
The Role
Lead a team to coordinate, organize, and manage tradeshow and event logistics for Bio-Techne, ensuring alignment with marketing objectives and delivering impactful events.
Summary Generated by Built In

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range:

$115,900.00 - $190,450.00

Sr. Manager, Tradeshows & Events 

Position Overview 

Lead a team of event professionals in North America to coordinate, organize, and deliver internal and external events that meet Bio-Techne objectives and support sales and marketing initiatives. This role is responsible for the hands-on planning, execution, and optimization of events, with a focus on managing logistics, ensuring smooth operations, and achieving measurable ROI. Key responsibilities include leading a team of event specialists, managing setups and budgets, coordinating with vendors, overseeing on-site activities, and ensuring consistent brand presence and successful events through teamwork. Strong analytical skills and attention to detail are essential for managing multiple tasks, timelines, and stakeholder needs. 

Job Duties 

  • Lead the development and execution of impactful and engaging external events aligned with business objectives, brand standards, and audience engagement goals to expand our brand presence and create new business opportunities. 

  • Collaborate with key business stakeholders to ensure a best-in-class customer experience at tradeshows and events. 

  • Ensure that our systems for lead capture and customer engagement function effectively. 

  • Develop and execute an annual Americas event plan, including logistics, budgeting, team support staffing, and other critical aspects. 

  • Oversee logistics, cost estimates, staffing, and pre-show activities to ensure seamless execution. 

  • Manage on-site operations and oversee post-show evaluations for flagship (Tier 1) tradeshows to continuously improve event effectiveness. 

  • Manage relationships with vendors, venues, and event partners to optimize costs and ensure quality. 

  • Manage regional event budgets, tracking spending to ensure alignment with financial goals. 

  • Ensure all tradeshow leads are promptly entered into Salesforce and Marketo for ROI evaluation and appropriate follow-up. 

  • Report lead metrics, providing actionable insights to improve future performance. 

Policy, Brand Compliance, and Best Practices 

  • Implement roles, responsibilities, and brand guidelines related to tradeshows and event programs, ensuring consistency and compliance with corporate standards. 

  • Support ongoing training to ensure adherence to best practices. 

  • Develop and share best practices across regional and global teams, creating a cohesive approach to event planning and execution. 

Job Requirements 

  • Education: Bachelor’s degree in marketing or a similar field of study, or equivalent work experience required. 

  • Experience: Minimum of 10 years’ experience in corporate or event marketing, with a focus on B2C marketing. Experience in scientific industries is a plus. 

  • Skills: 

  • Strong leadership and management skills, with experience leading an events team. 

  • Strong project management skills, with a proven ability to manage multiple tasks concurrently under aggressive timelines. 

  • Strong collaboration skills with cross-functional teams and external partners/vendors. 

  • Data-driven mindset with experience measuring event ROI, pipeline impact, and engagement metrics. 

  • Excellent written and verbal communication skills, with the ability to interact effectively at all levels of the organization. 

  • Experience leveraging MarTech tools such as Salesforce, Marketo, and iCapture/Cvent. 

  • Proficiency in Microsoft Word, Excel, PowerPoint, and project management platforms (Monday.com preferred). 

  • Adaptable, customer-focused, and able to work in a fast-paced environment. 

  • Stay up-to-date with industry trends and best practices, and apply them to event strategies. 

  • Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders, partners, and internal teams. 

  • Strong analytical and problem-solving skills, with the ability to use data to inform decision-making. 

Other Considerations: Domestic and international travel ~20%. 

Why Join Bio-Techne:

  • We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
  • We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
  • We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
  • We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging. 
  • We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
  • We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an E-Verify Employer in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.

Top Skills

Cvent
Icapture
Marketo
Excel
Microsoft Powerpoint
Microsoft Word
Monday.Com
Salesforce
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The Company
HQ: Minneapolis, MN
2,512 Employees
Year Founded: 1981

What We Do

Bio-Techne Corporation (NASDAQ: TECH) is a leading developer and manufacturer of high-quality purified proteins and reagent solutions - notably cytokines and growth factors, antibodies, immunoassays, biologically active small molecule compounds, tissue culture reagents, and cell and gene therapy workflow solutions including T-Cell activation technologies. Bio-Techne’s portfolio also includes protein analysis solutions, sold under the ProteinSimple brand name, that offer researchers efficient and streamlined options for automated Western blot and multiplexed ELISA workflow. These reagent and protein analysis solutions are sold to biomedical researchers, as well as clinical research laboratories, and constitute the Protein Sciences Segment.

Bio-Techne also develops and manufactures diagnostic products including FDA-regulated controls, calibrators, blood gas and clinical chemistry controls, and other reagents for OEM and clinical customers. Bio-Techne’s genomic tools include advanced tissue-based in situ hybridization assays (ISH) for research and clinical use, sold under the ACD brand, as well as a portfolio of clinical molecular diagnostic oncology assays including the ExoDx®Prostate (IntelliScore) test (EPI) for prostate cancer diagnosis. These diagnostic and genomic products comprise Bio-Techne’s Diagnostics and Genomics Segment.

Bio-Techne products are integral components of scientific investigations into biological processes and molecular diagnostics, revealing the nature, diagnosis, etiology and progression of specific diseases. They aid in drug discovery efforts and provide the means for accurate clinical tests and diagnoses. With thousands of products in its portfolio, Bio-Techne generated approximately $714 million in net sales in fiscal 2019 and has over 2,200 employees worldwide.

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