Senior Manager, Global Strategic Marketing - STRATAFIX

Posted 2 Days Ago
Be an Early Applicant
Raritan, NJ, USA
In-Office
122K-213K Annually
Senior level
Healthtech • Biotech • Pharmaceutical • Manufacturing
The Role
Lead global commercialization and launch strategy for STRATAFIX NPIs, driving robotics specialty strategy, pipeline shaping, KOL engagement, and evidence generation. Build launch toolkits and KPIs, partner cross-functionally (R&D, Clinical, Regulatory, Medical Affairs, Supply Chain, Regional Marketing) to ensure launch readiness, and co-own downstream sales enablement, congress strategy, digital HCP engagement, and surgeon training programs across regions.
Summary Generated by Built In

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Raritan, New Jersey, United States of America

Job Description:

Johnson & Johnson MedTech, Wound Closure & Healing (WC&H), is seeking a Senior Manager, Global Strategic Marketing to join the STRATAFIX franchise within Global Strategic Marketing located at our Raritan, NJ site.

#Li-Hybrid

About Surgery

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting!

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

STRATAFIX Franchise:

STRATAFIX is the category-defining barbed suture portfolio and a designated priority growth platform for WC&H.

This role will lead the global commercialization of NPIs (Next-generation knotless platform), and will own STRATAFIX strategy in driving growth in Robotics modality across key specialties. The role also carries shared downstream accountability for selected commercial activation programs globally.

The successful candidate will operate at the intersection of upstream pipeline shaping, specialty-segment strategy, and downstream commercial enablement — translating customer, KOL, and competitive insight into market-leading launch, evidence, and global growth plans.

Key Responsibilities:

Global Launch Leadership 

  • Own the end-to-end global launch strategy and execution for upcoming NPIs, including positioning, value proposition, segmentation, pricing architecture, and launch sequencing across priority markets.
  • Partner with R&D, Clinical, Medical Affairs, and Regulatory to shape product claims, evidence generation plans, and the launch readiness scorecard through commercial release.
  • Build the global launch toolkit (messaging house, claims matrix, objection handling, sales playbooks, KOL engagement assets, digital and HCP education content) and lead market-by-market activation in partnership with regional marketing leads.
  • Define and track launch KPIs (account penetration, surgeon adoption, share of new procedures, conversion velocity); own the post-launch performance review cadence with the franchise leadership team.

Robotics Specialty Strategy 

  • Define and execute the global STRATAFIX strategy for robotic-assisted surgery across specialties.
  • Partner with the internal Robotics & Digital teams to drive integrated roadmap strategy. 
  • Lead competitive intelligence and KOL engagement for robotic tissue closure; shape pipeline requirements for current and next-generation robotic SKUs.

Specialty Leadership 

  • Own STRATAFIX strategy across the Robotic specialty segments: procedure-level opportunity sizing, segment-specific value proposition, evidence priorities, and HCP engagement roadmap.
  • Build and maintain the KOL network in partnership with Medical Affairs; activate US, APAC, EMEA, and LATAM evidence into specialty-relevant claims and tools.

Downstream Activation 

  • Partner with the Downstream Marketing leads to deliver selected global downstream programs spanning sales enablement, congress strategy, digital HCP engagement, and surgeon training.
  • Translate upstream strategy into downstream-ready assets and ensure consistent narrative and brand expression.
  • Co-own selected global brand programs (e.g., HCP education series, peer-to-peer programs, evidence dissemination) with clearly demarcated RACI between upstream and downstream.

Qualifications:

Required

  • Bachelor's degree required; MBA or advanced degree strongly preferred.
  • Minimum 8 years of progressive experience in MedTech, pharma, or healthcare, with at least 3 years in strategic / upstream marketing, new product planning, or commercial launch leadership.
  • Demonstrated track record of leading a global or multi-region product launch, including ownership of positioning, claims, and launch readiness.
  • Experience working across cross-functional matrix teams (R&D, Clinical, Regulatory, Medical Affairs, Supply Chain, Regional Marketing).
  • Strong analytical foundation: opportunity sizing, market modeling, pricing analytics, and KPI design.
  • Ability to translate clinical and scientific evidence into commercial narrative and HCP-facing messaging.

Preferred

  • Direct experience in surgical specialties of relevance with demonstrated strengths in Commercial roles.
  • Prior exposure to KOL development, congress strategy, and peer-to-peer education programs.
  • Experience working across regions with cultural and regulatory fluency.

Benefits Summary:

  • Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
  • Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
  • This position is eligible to participate in the Company’s long-term incentive program.
  • Employees are eligible for the following time off benefits:
    • Vacation – up to 120 hours per calendar year
    • Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
    • Holiday pay, including Floating Holidays – up to 13 days per calendar year
    • Work, Personal and Family Time - up to 40 hours per calendar year

Additional information can be found through the link below!

https://www.careers.jnj.com/employee-benefits

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers. Internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:



Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical Credibility

The anticipated base pay range for this position is :

$122,000.00 - $212,750.00

Additional Description for Pay Transparency:

The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year. Bonuses are awarded at the Company’s discretion on an individual basis.

Skills Required

  • Bachelor's degree
  • Minimum 8 years progressive experience in MedTech, pharma, or healthcare
  • At least 3 years in strategic/upstream marketing, new product planning, or commercial launch leadership
  • Demonstrated track record of leading a global or multi-region product launch, including ownership of positioning, claims, and launch readiness
  • Experience working across cross-functional matrix teams (R&D, Clinical, Regulatory, Medical Affairs, Supply Chain, Regional Marketing)
  • Strong analytical foundation: opportunity sizing, market modeling, pricing analytics, and KPI design
  • Ability to translate clinical and scientific evidence into commercial narrative and HCP-facing messaging
  • MBA or advanced degree
  • Direct experience in relevant surgical specialties with commercial experience
  • Prior exposure to KOL development, congress strategy, and peer-to-peer education programs
  • Experience working across regions with cultural and regulatory fluency

Johnson & Johnson Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson & Johnson and has not been reviewed or approved by Johnson & Johnson.

  • Healthcare Strength Healthcare coverage is characterized as comprehensive across medical, dental, and vision, with added supports like onsite clinics, fitness centers, and Employee Assistance resources. Mental-health services and wellbeing reimbursements are also described as meaningful components of the overall package.
  • Retirement Support Retirement offerings are portrayed as a major differentiator, combining a 401(k) with employer matching and an employer-funded pension plan. Stock options and other long-term financial supports are also positioned as part of the broader rewards mix.
  • Parental & Family Support Family-related benefits are presented as notably strong, including paid parental leave for all new parents and additional leave types for caregiving and bereavement. Financial assistance for adoption, fertility treatment, and surrogacy is highlighted as a significant support.

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The Company
HQ: New Brunswick, NJ
143,612 Employees
Year Founded: 1886

What We Do

Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. Social Media Community Guidelines: http://www.jnj.com/social-media-community-guidelines

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