Senior Manager, Global Sponsorship

Posted 6 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
115K-135K Annually
Senior level
Digital Media • News + Entertainment • Sports
The Role
Manages relationships and sponsorship activations for 7–9 NFL domestic and global partners. Leads strategic planning, contractual deliverables, upsell opportunities, event activations, international territory programs, hospitality initiatives, and cross-functional projects. Oversees coordinators, partner and agency communications, client hosting, and execution across major NFL events. Requires extensive sports or agency experience, strong client management and sales skills, and approximately 25% travel, including occasional weekend and global event work.
Summary Generated by Built In

The Senior Manager, Global Sponsorship is part of the Global Partnerships team that manages and executes League sponsorship deals and relationships. Key duties include managing day-to-day relationships with League partners, including activations, strategy, planning, creative, and work across the League to support partner initiatives. This role serves as the project leader across key NFL events and tentpoles. The Senior Manager will also lead international territory activations at international games, working closely with global offices. The position also requires sales skills and asset creation/development with execution. 

Responsibilities

  • Manage the relationship with 7-9 NFL domestic and global partners; responsible for strategic planning of season-long activation programs, day-to-day partner activations, and contractual deliverables
  • Lead weekly status calls with partner and agency teams, while also organizing and tracking internal account team tasks for partner deliverables
  • Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal etc.) to align partner programs and League initiatives
  • Responsible for partner upsell opportunities, including asset development, sales pitch, and program execution
  • Manage account Coordinators
  • Support the Sponsorship Director on renewals, contractual deliverables, and overall business planning
  • Act as the on-site activation lead at NFL events, including oversight of experiential activations and partner experiences
  • Lead international game territory and closely collaborate with global General Managers and activation teams
  • Lead international hospitality program for dedicated territory and ensure partner activations for territory are delivered
  • Serve as cross-departmental project manager lead on specific projects to secure and execute partner deliverables (Flag Championships, Draft, Kickoff, etc)
  • Lead weekly Manager meetings to discuss priorities, partner needs, and project management
  • Build and develop relationships with partner contacts, including client hosting at NFL events
  • All responsibilities include supporting Global business of the NFL

Required Qualifications

  • Bachelor’s degree
  • 8-10 years of experience in sports or with agency

Preferred Qualifications: 

  • Sports Sponsorship background
  • League or Club experience
  • Client management experience
  • Sales/Revenue generation
  • Additional language proficiency preferred

Other Key Attributes / Characteristics

  • Self-starter with strong work ethic
  • Team player
  • Strong communication skills
  • Problem solver
  • Creative thinker
  • Good with time management
  • Organized

Terms / Expected Hours of Work

  • Work will exceed 40 hours per week
  • Planning and execution of events
  • Some weekend/global travel work for hosting clients
  • Travel around planning and executing events…25% of time

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.


Salary
$115,000—$135,000 USD

Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. 

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

  • Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
  • Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
  • Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
  • Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

  • Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
  • Execute: We take action with precision, delivering results that drive our goals forward.
  • Inspire: We motivate others through vision, energy, and a commitment to excellence.
  • Live Our Values: We embody our core principles in every decision and action.
  • Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
  • Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

  • Embody an enthusiastic, proactive can-do attitude 
  • Embrace grit, free from ego or entitlement
  • Excel as a relationship builder, with the ability to influence
  • Eager learner, driven by passion rather than just ambition
  • Encompasses an incredible work ethic with an agile mindset

Skills Required

  • Bachelor's degree
  • 8-10 years of experience in sports or with an agency
  • Sports sponsorship background
  • League or club experience
  • Client management experience
  • Sales or revenue generation experience
  • Additional language proficiency
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The Company
HQ: New York, NY
6,878 Employees
Year Founded: 1920

What We Do

The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts. Headquartered in New York City, the NFL expands across the nation and the globe with the offices including NFL Media based in Inglewood, CA and the NFL Films office based in Mt. Laurel, NJ. The NFL also has satellite offices in Atlanta, Washington DC, and Chicago. Our International offices are located in the UK, Germany, China, Mexico & Canada.

Why Work With Us

We're expanding our team, looking for iOS, Android, Web, SDET & Backend engineers (with a bit of a lean to people with an interest in full stack development). Currently we are building (and rebuilding) a lot of our core architecture. We need product-focused engineers who think through our fans' experience & own what they build for our fans. NFL M

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