Senior Manager, Global Marketing

Current ATD Employees, click here to apply via your Workday account.

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Job Description:

The Association for Talent Development (ATD) is the premiere membership organization for those dedicated to the learning and talent development industry. Members of our global community create a world that works better by empowering professionals to develop talent in the workplace. We provide our community with a wealth of content and resources such as books, magazines, webinars, research, videos, and professional development programs through education offerings and events.

About the Job…

As the Senior Global Marketing Manager, you will report to our Director of Marketing, supporting ATD’s growing international business, driving attendance to conferences and events, growing membership, driving certification applications, and building awareness of ATD outside of the United States. This role has a heavy focus on the Middle East/North Africa and Asia Pacific regions and is responsible for developing and executing an international growth strategy.

Specifically, the key initiatives and responsibilities of this role include:

• Developing comprehensive international marketing plans to achieve or exceed revenue goals in ATD’s business lines in global markets
• Create and deploy lead generation strategies to build a pipeline of new business in the Middle East, and other strategic regions
• Ownership of all website updates, including copywriting, web design, functionality, landing page creation, etc
• Managing email marketing promotion, with audience segmentation, tailored messaging, and high-quality email design
• Writing concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed
• Identify and support the development of marketing communications for trade shows, press, and other advertising or sponsorship in global markets
• Working regularly with internal stakeholders to ensure marketing messages are accurate, up to date, and in alignment with business objectives
• Coordinating with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more
• Creating and maintaining project timelines in support of marketing campaigns

About You...

• Bachelor’s degree in Business or Marketing or equivalent relevant experience is required
• At least 3 – 5 years global business and marketing experience
• At least 8 years of experience with:
  • Email marketing through marketing automation platforms and CRM
  • Managing websites through a CMS and web design best practices
  • Copywriting for marketing materials, specifically emails and websites
  • Audience segmentation and messaging

• An understanding of online marketing strategies for marketing campaign fulfillment.
• Problem solving and deductive reasoning skills
• Strong project management and communications skills
• Excellent time management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously
• An eagerness and willingness to learn and grow in your profession
• Willingness to travel globally up to 10% of the time

Please submit the following work samples along with your application…

• 2 - 3 marketing samples required – HTML emails, advertisements, etc.

*Please note, this is a hybrid position. In office time is required. *

Meet the Marketing Team…

• The marketing team is a 16-person team with deep expertise in varying product lines and marketing.
• This is a collaborative team that works closely together to support ATD’s business objectives.
• We work in cooperation with other departments to provide members and nonmembers with knowledge and understanding of ATD's products and services.
• We also manage ATD's social media presence and engage with our global community of practitioners on all major social platforms.

Our Work Environment…

• The Association for Talent Development is a hybrid organization headquartered in Alexandria, VA.
• Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River.
• We are committed to our own development and offer a wide range of professional development opportunities, additional paid time off with our Learning Hours, and an annual Employee Learning Week.
• We celebrate and recognize our teammates with awards ceremonies, picnics, and other events.

If you are interested in this position, or ATD in general, we want to talk with you!

Benefits:

Employment at ATD isn’t just about a job – it's about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!

• Medical, dental, and vision benefits
• Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
• 403(b) plan with 6% company match and immediate vesting on employee contributions
• Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
• Flexible Spending and Health Savings accounts
• Free Headspace membership
• Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
• Tuition Assistance
• Wellness library and events (virtual and in-person)
• Life insurance
• Accident, critical illness, and hospital indemnity
• Company paid Teladoc visits
• Short- and long-term disability
• Pet insurance
• Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)

EEO Statement:

ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Need Assistance:
ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at [email protected] or you may call us at 1.800.628.2783.