Senior Manager, Global Insights & Performance Analytics

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Meaningful Work From Day One:

Deliver cross-portfolio initiatives that unite insights and performance capabilities to drive business growth. Partner with Insights & Performance leadership to architect enterprise-wide programs including brand health monitoring, consumer segmentation, executive dashboards, and media investment frameworks. A core focus is leading adoption of data-driven media audience applications, leveraging our tech stack  —owning the roadmap, building capabilities, and driving organizational readiness. This role requires a strategic leader who can leverage the global team, synthesize complex data into actionable guidance, and bridge insights with media performance.

What You Can Expect:

Support Adoption of Key Insights & Performance Global Programs

• Lead the global brand health monitor program, ensure metrics are set up effectively to deliver for the Insights & Performance Leadership Team and local markets to improve decision-making and increase adoption and usage. 

• Support Consumer Demand Segmentation translation to media audiences workstream, identifying connections to other Performance intelligence systems. 

• Coordinate the global Insights & Performance team to deliver enterprise-wide programs with consistent methodologies and scalable solutions

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Data Driven Audience Strategy & Clean Room Adoption 

• Define and drive the data driven media audience roadmap, from foundational identity resolution through advanced audience activation.

• Support the adoption of addressable audience strategies to activate high-value segments that improve media performance across the portfolio.

• Establish the operational infrastructure, processes, and tools to extract maximum value from our tech stack.

• Define the analytics roadmap for the clean room platform capabilities, sequencing measurement approaches, reporting frameworks, and performance insights.

• Lead internal communications and stakeholder engagement to drive adoption, ensuring teams understand capabilities, use cases, and best practices.

• Architect the Test & Learn approach to deliver ROI and elevate the role of the platform.

Performance Growth Analytics

• Design executive dashboards that connect data sources to identify growth opportunities, enable predictive analytics, and demonstrate links between brand metrics and business outcomes.

• Identify opportunities where integrated insights and performance approaches drive superior business outcomes.

What You Bring to the Table:

• 8-10+ years in insights, analytics, or media strategy with progression to strategic leadership roles

• Deep expertise in identity resolution, clean room, audience development, and addressable media ecosystems

• Proven ability to lead cross-functional, enterprise-wide initiatives and influence senior stakeholders

• Strong analytical foundation with ability to translate complex data into strategic recommendations

• Experience with change management and capability building in technology adoption

• Excellent communication and presentation skills; comfortable with C-suite audiences

• Track record building frameworks, dashboards, and reporting systems that drive decision-making

• Collaborative leadership style with ability to leverage global, matrixed teams

Who We Are:

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. #LI

Requisition Type:

Management Level:

Global Job Level:

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