Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
OVERVIEW
PlayStation is looking to hire a Senior Brand Marketing Manager responsible for building and leading brand and live service marketing for multiple high-profile game franchises. Reporting directly into the Director, Games Marketing, this role This position will play a critical role in ensuring financial success of a portfolio of games, including live service titles. The successful candidate will be responsible for the creation and management of holistic global marketing plans that drive growth and profitability for our games. The role involves creating plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.
Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will possess a balance of creativity and analytical thought to drive product strategy and year-round marketing plans to keep players continuously engaged.
RESPONSIBILITIES
Marketing Strategy - Own the global marketing strategy and annual marketing plans
Budgeting – Financial responsibility for marketing strategies, initiatives and advertising related efforts.
Team Management - Responsible for the development and performance of team against results; impact on weekly, monthly, quarterly business performance.
Studio Partnership – Partner with studio leadership to deliver on overall business goals for each game
- Develop best-in-class marketing strategy, including direct to consumer, always-on, content strategy for Games as a Service.
- Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio
- Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
- Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season.
- Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns for multiple titles.
- Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders
- Leverage deep fighting game genre expertise to craft authentic, community-first marketing strategy
- Partner with key partners and creators to activate at community events
- Collaborate cross-functionally with studio, regional, and platform teams to build integrated campaigns that engage core fighting game communities and expand reach to broader audiences.
REQUISITES
- Deep understanding of fighting game genre, player community, and competitive meta across major franchises (e.g., Street Fighter, Tekken, Mortal Kombat, Guilty Gear).
- Proven ability to translate fighting game knowledge into compelling marketing narratives that resonate with core and casual audiences.
- Proven expertise in the planning, execution, and leadership of business plans
- Track record of developing strong partnerships with game development studios
- Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services
- Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development
- Experience with digital product offerings on mobile and PC platforms, a plus
- Ability of influencing and engaging external and internal stakeholders in a franchise brand vision
- Strong passion for games essential.
RELATED EXPERIENCE/EDUCATION:
- 8+ years of video game product marketing experience, with a focus on live services and AAA game marketing
- Marketing degree or equivalent – Master’s Degree is preferred
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Top Skills
What We Do
PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to many types of media.
This commitment to amazing our fans is at the core of who we are and one we share with Sony Corporation, internationally known as a leader in music, movies and consumer electronics.
We can only achieve this goal by welcoming talented people and empowering them to do their best work. From game developers to data scientists, software engineers to cybersecurity experts, marketing to accounting and finance professionals, we’re always looking for talented people who share a passion for creating and our commitment to delivering amazement.
