Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY:
New York : $125,600 - $149,150, bonus and long-term incentive eligible
St. Louis : $104,800-$124,450, bonus eligible and long-term incentive eligible
COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
The Senior Manager of Frontline Transformation leads AB’s image recognition portfolio that enables scalable measurement and growth of space and visibility in trade. This role is accountable for the product vision, roadmap governance, and support. It ensures IRIS continues to reliably power incentive programs, wholesaler scorecards, and actionable category insights.
The leader will evolve IRIS beyond cooler doors by building the next major pillar: menu recognition. Using photos of On-Premise menus to identify listed products, quantify presence/share, and generate insights that improve execution, activation, and commercial performance.
JOB RESPONSIBILITIES:
Portfolio Strategy & Program Ownership (IRIS Umbrella)
Own the multi-year vision for IRIS as AB’s image recognition platform and program engine (cooler doors today; menus next; future adjacencies as proven).
Define how IRIS creates value across the commercial system: measurement → insights → action → incentives → growth.
Establish and run roadmap governance: intake, prioritization, stage gates, go/no-go decisions, and executive steering routines.
Product Roadmap & Delivery (Cooler Doors + Menu Recognition)
Lead the roadmap for continuous improvement of cooler door recognition (coverage, accuracy, user experience, reporting, and operational scale).
Own end-to-end delivery of menu recognition:
Define product scope (menu photo capture standards, recognition outputs, confidence thresholds, exception handling).
Stand up pilots with wholesalers / regions and scale nationally with repeatable playbooks.
Ensure outputs translate into business actions (distribution targets, activation opportunities, compliance tracking, incentive program integration).
Ensure product discipline: problem statements, user stories, UAT plans, release readiness, and measurable success criteria.
Data Foundation, Insights, and Realograms
Own the data backbone required for IRIS to scale: label taxonomies, product library/master data alignment, model output pipelines, and reporting readiness.
Ensure IRIS outputs:
Share-of-space measurement (cooler doors) for incentives and growth tracking
Realograms and downstream tooling that field/category teams use
Actionable insights that are credible, repeatable, and tied to action
Partner with analytics teams to define standard KPI definitions and reporting logic so insights are consistent across stakeholders.
Implementation, Change Management & Adoption
Build the strategy and operating rhythm to drive adoption across the wholesaler system and internal teams.
Ensure training and enablement are world-class: role-based content, demos, office hours, troubleshooting guides, and regional cascades.
Establish a feedback loop that uses telemetry, audits, and NPS to drive continuous improvement and reduce friction.
Vendor / Partner Management & Operating Model
Own external model-development partners: performance management, delivery quality, roadmap alignment, and SOW governance.
Partner with NAZTECH to deliver AB-owned capabilities where strategic (scalability, reliability, cost, and control).
Establish support and quality systems (SLAs, tiering, audits, bug intake, escalation paths) to ensure operational excellence.
Executive & Stakeholder Leadership
Serve as the leader for IRIS across Category Capabilities, EDGE, Sales Ops, Regions, AB ONE, Wholesaler partners, and Senior Leadership.
Communicate crisply: roadmap progress, risks, trade-offs, investment asks, and impact delivered—anchored in data.
Measures of Success
Cooler Door IRIS: improved accuracy/coverage, reduced support burden, and clear linkage to incentive program outcomes and space growth.
Menu Recognition: successful pilot → scaled rollout with trusted recognition outputs, actionable insights, and measurable commercial impact.
Strong governance and predictability: transparent prioritization, stage gates, and on-time delivery with clear risk management.
High adoption and satisfaction: training effectiveness, NPS improvement, and sustained usage across wholesalers/regions.
A durable, scalable IRIS foundation: clean data alignment, reliable pipelines, and integrations that enable future expansions.
JOB QUALIFICATIONS
Bachelor’s degree highly preferred.
8–12+ years in product management, program leadership, category/field enablement, or digital transformation.
Proven experience leading cross-functional programs in a matrixed environment with senior stakeholder management.
Demonstrated vendor management and delivery oversight (SOWs, milestones, performance).
Strong analytical and operational mindset: ability to define KPIs, interpret data, and run action plans.
Strong communication skills (executive-ready storytelling; clear written and verbal updates).
Proficiency in PowerPoint and Excel.
Experience with image recognition, computer vision programs, or data-driven measurement systems, preferred.
Knowledge of category space concepts (share-of-space, planograms/realograms, assortment and execution insights), preferred.
Familiarity with agile delivery models and tools (e.g., Azure DevOps), preferred.
Understanding of the US wholesaler system and On-Premise execution realities (menus, activations, draft/rotations, chain vs independent), preferred.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
What We Do
For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
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