Senior Manager, Franchise Operations - Colombia

Job Description Summary:

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally.

We are seeking a Senior Manager, Franchise + Analytics, to act as a strategic advisor to our bottling partner(s) while grounding decisions in pragmatic analytics. This role blends hands-on franchise execution leadership with insight-driven opportunity identification for the Colombia Operation. The mandate is to deliver near-term commercial results while advancing capabilities and initiatives that secure sustainable, long-term growth.

If you are passionate about building collaborative relationships, influencing without direct authority, and converting data into practical actions in the market, we want you on our team.

What you´ll do for us:Franchise Colombia

• Provide thought leadership with the bottler, shaping a clear, focused agenda that balances short-term execution sprints with a long-term capability roadmap.

• Lead joint performance routines (revenue, volume, share, distribution, visibility, asset productivity) and drive corrective action plans with crisp owners, timing, and impact targets.

• Partner cross-functionally (Commercial, RGM, Marketing, Supply, Finance) to unblock execution, codify best practices, and scale what works across channels and customers.

• Orchestrate outcome-focused sprints on pricing compliance, in-store visibility/displays, cooler placement & productivity, and outlet expansion/productivity.

• Co-lead RTM improvements and targeted pilots with the bottler (direct/indirect/micro-distribution) to enhance coverage and cost-to-serve; scale proven models.

• Anticipate and mitigate operational, supply, and competitive risks through proactive scenario planning and issue management.

Advanced Analytics & Opportunity Identification

• Run a disciplined insight-to-action loop: scan opportunities → size potential → test pragmatically → scale proven plays.

• Zoom in/zoom out between on-the-ground evidence (store checks, shopper observations, execution audits) and data to validate hypotheses and prioritize investments.

• Leverage multiple data sources, such as (for example, not exhaustive): NielsenIQ, Kantar, bottler sell-in/sell-out and cooler telemetry, footfall/mobility, geospatial & sociodemographic datasets, digital shelf and e-commerce analytics, and proactively source additional relevant datasets.

• Build and maintain practical dashboards/scorecards (e.g., Power BI) that convert complex data into clear, actionable decisions for country and regional leadership.

• Identify whitespace and micro-market opportunities by outlet archetype, geography, and occasion to inform RTM, portfolio, pack/price, and execution plays.

• Design simple test-and-learn pilots (including A/B where applicable) and quantify impact on consumer/customer recruitment, execution quality, and share; codify and roll out successful practices.

• Elevate data literacy and curiosity across teams; coach bottler and internal stakeholders to use data confidently in weekly decision-making.

Critical Business Metrics to Monitor

• Net Revenue, Volume, Value Mix, and Contribution.

• Market Share (value & volume) by category, channel, and key customers.

• Numeric & Weighted Distribution, Active Outlets, Coverage & Frequency, Route/Rep Productivity.

• Availability (OSA), Assortment compliance, Pricing compliance, Share of Display/Visibility.

• Cooler asset placement, utilization, and uptime; asset productivity.

• Consumer recruitment & repeat (penetration, frequency) and Customer acquisition KPIs.

• RGM performance: pack/price architecture, promo effectiveness, trade terms ROI.

• Innovation: on-time delivery, ACV, trial & repeat, and execution quality.

• Digital commerce & aggregator performance: availability, conversion, basket mix.

• Execution Quality/Outlet Scorecards and closure rate of corrective actions.

Metrics & KPI’s

• Regional revenue, volume, and contribution.

• Numeric and weighted distribution; customer coverage and point-of-sale expansion.

• Execution index (pricing compliance, cooler performance, share of display, visibility).

• Commercial productivity (effective visits, strike rate, sales per visit/route).

• RTM efficiency and cost-to-serve by channel.

• Delivery of innovation launches and local activations.

Requirements & Qualification

• Education: Bachelor’s degree in Business, Engineering, Marketing, Finance, or related field required; Master’s degree preferred.

• 7+ years of CPG experience in sales, commercial operations, franchise, or trade marketing; experience partnering with bottlers is a strong plus.

• Proven track record delivering near-term commercial results while building longer-term capabilities with cross-functional teams.

• Strong analytical skills and comfort with multiple data sources (e.g., NielsenIQ, Kantar, sell-in/sell-out, cooler telemetry/IoT, footfall/mobility, geospatial & sociodemographics); demonstrated ability to source new data when needed.

• Fluency in BI tools (e.g., Power BI) and advanced Excel; SQL/Python are a plus but not required.

• Ability to influence without direct authority, manage stakeholders across cultures, and communicate insights simply and persuasively.

• Regional exposure to Andean markets and understanding of local market dynamics.

• Willingness to travel as required to support franchise operations and partner engagement.

What We'll Do for You

• Empower your career with a critical role in global, dynamic operations and ample growth opportunities.

• Collaborative culture and cross-functional partnership with tools and thought-leadership to enable sound business decisions.

• Global reach with advanced financial modeling enabling industry-leading analysis.

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Location(s):

Colombia

City/Cities:

Bogota

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 18, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.