The Agent Marketing organization drives adoption, engagement, and retention across Zillow’s agent products and services, empowering real estate professionals to better serve consumers and grow their businesses.
Within Agent Marketing, the Field Marketing team bridges Marketing and Sales to activate Zillow’s brand, products, and value proposition through our sales and success organizations. We bring the integrated agent experience to life by equipping frontline teams with the tools, insights, resources and messaging they need to help agents thrive and deliver exceptional customer outcomes.About the role
The Senior Manager of Field Marketing leads a team responsible for enabling Zillow’s sales and partner-facing organizations through integrated marketing, frontline engagement, and go-to-market execution.
This leader drives strategy and execution across multiple agent and partner audiences. The role aligns marketing and sales activation to accelerate adoption and utilization of Zillow’s suite of products, tools, and services.
You will work closely with leaders across sales, marketing, operations, product and L&D to deliver cohesive, data-informed programs that elevate the agent and partner experience and help our teams deliver for consumers.
Leadership and Team Development
Lead, coach, and inspire a high-performing team of field marketers who translate business priorities into impactful frontline programs.
Foster a culture of visibility, accountability, and innovation by celebrating wins, navigating ambiguity, and developing future leaders.
Champion collaboration across Marketing, Sales, and Product teams to ensure a unified and consistent agent experience.
Strategy and Go-to-Market Alignment
Own the go-to-market strategy and planning for our human-channel to drive agent adoption and engagement across Zillow’s suite of tools, products, and services.
Translate business goals into actionable marketing and enablement plans that drive measurable outcomes through sales and success teams.
Partner with product, marketing and sales leaders to launch and scale new offerings, ensuring clear storytelling, frontline readiness, and strong adoption.
Field Enablement and Activation
Design and oversee programs that improve frontline performance, drive tool and product utilization, and enhance the customer journey.
Deliver integrated communications, campaign toolkits, and localized marketing strategies that meet both national and regional needs.
Support flagship activations and events such as regional roadshows, industry events, and partner summits that deepen engagement and strengthen partner relationships.
Insights, Optimization, and Operational Excellence
Leverage qualitative and quantitative data to identify opportunities for optimization and integrate AI-driven insights to improve decision-making, resource allocation, and content performance.
Evolve and scale enablement infrastructure using platforms such as Highspot, Gong, Salesloft, BombBomb, and HubSpot to streamline communication, visibility, and measurement.
Drive continuous improvement in how our teams work by refining processes, adopting automation where possible, and advancing the overall productivity and effectiveness of the organization.
You have 8+ years of experience in B2B or B2C marketing or sales enablement, ideally within a growth-oriented or platform business.
You have 5+year of experience leading and developing teams, with proven success building high-performing marketers or enablement professionals.
You excel at aligning cross-functional teams across Sales, Product, and Marketing to deliver measurable business outcomes.
You are data-driven and insight-oriented, able to connect analytics with strategic storytelling and behavior change.
You are a strong communicator and collaborator who can influence stakeholders at all levels of the organization.
You are proficient in tools including Highspot, Gong, Salesloft, Salesforce, and AI technologies that improve efficiency, insight, and performance.
You thrive in environments that require adaptability, creative problem solving, and confident leadership during transformation.
Champion a human-led, technology-enabled marketing approach that empowers frontline teams to deliver exceptional value to agents and partners.
Drive the adoption, engagement, and utilization of Zillow’s suite of tools, services, and resources across agent and partner segments.
Advance the integration of content, insights, and enablement to create scalable, consistent, and impactful marketing execution.
Build and nurture a team of strategic, data-informed marketers who strengthen the connection between agent success and consumer experience.
At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.
Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.
No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Top Skills
What We Do
Join our mission to give the people power to unlock life’s next chapter.
Our homes are the heartbeat of our lives, and we believe that finding a home shouldn’t be so hard in today’s always-on world. That’s why we’re reimagining the traditional rules of real estate to make it easier than ever to move from one home to the next.
Our journey began nearly 15 years ago with a handful of employees and one big idea: to make it radically easier for people to move. We began by helping people understand and track their homes with the Zestimate, our proprietary algorithm, and then with advanced technology and valuable connections with real estate professionals. Today, Zillow has become a household name. People are more likely to search for “Zillow” than “real estate,” and our name is often used as a verb.
While other industries have ushered in a new era of convenience, the time for seamless and convenient real estate experience is now. This is our next chapter as a company.
We’re looking for smart, passionate adventurers to join us as we reimagine the real estate transaction and change the way people buy, sell, rent and finance their homes.
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