Job Description Summary:
At The Coca‑Cola Company, we are fueled by a shared purpose: to refresh the world and make a difference. As a global business operating across more than 200 markets, we are continuously evolving our portfolio, strengthening our brands, and creating meaningful experiences for consumers everywhere. Our system is built on collaboration—with our bottling partners, customers, communities, and talented people who push us forward with curiosity, creativity, and a growth mindset.
We are seeking a Senior Manager, Fanta, CBP with a creative mind and an entrepreneurial spirit to join our team as a Marketing Activation Consultant. There is nothing more exciting than activating brand strategies in different markets. In this role, you’ll seek out, formalize, and develop partnerships with our bottling partners to execute plans while working closely with the brand marketing teams on the localized business implementations and strategies.
What You’ll Do for Us
- Builds relationship and partnership with existing and potential activation partners, working closely with assets managers to leveraging global assets as well as collaborate with centralized and local brand team teams to ensure partnerships are aligned with brand objectives, strategies, and execution guidelines.
- Builds and develops best in class multi-category execution programs and tools for partnerships to standardize and increase ROI. Reviews business performance, oversees development of marketing programs, provides thought leadership, and participates in corrective action plans to maximizing partnerships and optimized ROI.
- Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).
- Identify needs for campaign localization or customization, providing input on media buying and coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
- Designs, implements, and leads brand programs from inception, including promotional, experiential, consumer facing and in store retail marketing. Manages program launches and serves as cross-functional point-person across marketing, commercial, and creative design.
- Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottlers.
- Ensures connection between Integrated Marketing Communications (IMC), retail and all touch points are cross-functionally link to brand objectives.
- Works with cross-functional teams and prioritizes initiatives based on brand goals and facilitates collaboration and communication across all stakeholders.
- Delivers the marketing plan for the annual business plan, based on strong consumer, shopper, customer, and market insights.
- Leads key innovation projects as it relates to formulation changes, new product extensions, design, or packaging along the product value chain.
Qualification & Requirements
- Bachelor’s degree in Marketing or related field is required
- 5+ years of marketing/brand experience in the field of fast-moving consumer goods (FMCG)
- Experience in commercial and/or customer leadership including customer facing and key accounts experience is essential
- Solid Project Management, influencing & communication skills are required
- A strong knowledge of bottlers operations, consumer/shopper/trade insights
- A strong working knowledge of media and agency management
- Must possess the ability to deliver projects in a complex matrix organization (multi-market & functions)
- Experience with experiential marketing, digital marketing, social media, promotional events, and marketing campaigns
What We Can Do For You
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
Skills:
Account Management, Agency Management, Channels Strategy, Customer Relationship Management (CRM), Digital Marketing, Experiential Marketing, Leadership, Marketing Activation, Marketing Execution, Marketing Strategies, Media Strategies, Promotional Activities, Social Media, Syndicated Research, Waterfall ModelLocation(s):
ChileCity/Cities:
Santiago de ChileTravel Required:
26% - 50%Relocation Provided:
NoJob Posting End Date:
March 13, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
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What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
