Senior Manager Experimentation, Testing, & Learning

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The Senior Manager, Experimentation, Testing, & Learning owns the quarterly experimentation roadmap and learning agenda that drives measurable improvements in buying group progression. This role runs end-to-end test governance across buying group experience, ensuring tests are designed well, implemented correctly, measured cleanly, and translated into clear scale or stop decisions.
What you will own

• Quarterly experimentation roadmap, learning agenda, and test portfolio aligned to brand, events, and integrated program goals with emphasis on buying group progression.

• Test intake, prioritization, design standards, and readout templates used across teams.

• Scaling criteria and playbooks for rolling out tests that show measurable lift.

• Governance for experimentation processes, including decision rules and documentation standards.

Responsibilities

• Own and evolve the quarterly experimentation roadmap and learning agenda, aligned to brand, events, and integrated program goals with emphasis on buying group progression.

• Manage test intake and prioritization using clear criteria, expected impact, feasibility, time-to-learn, and cross-channel applicability, maintaining balanced coverage across paid, owned, site, and creative.

• Define and maintain test design standards: hypotheses, primary and secondary KPIs, success thresholds, guardrails, and decision rules.

• Partner with Measurement to define incrementality approaches, holdouts, lift studies, geo tests, platform experiments and standardize efficiency metrics.

• Partner with agency and platform teams to ensure clean implementation, consistent exposure rules, and strong QA across channels.

• Coordinate with DX on site and landing page tests, including experimentation tooling, tagging, data layer dependencies, and conversion-path measurement.

• Partner with creative and agency teams to structure creative tests (message, offer, asset variants) with clear learning objectives and measurement plans.

• Standardize how results are reported - readout templates that clearly summarize lift, confidence, segment impacts, tradeoffs, and recommended decisions.

• Lead quarterly readouts that drive decisions to scale, stop, iterate, or retest, with documented rationale.

• Maintain scaling criteria and update global playbooks when tests show measurable lift and repeatability.

Qualifications

• 7+ years in growth marketing, performance marketing, experimentation, analytics, or marketing operations with ownership of cross-channel testing programs and a track record of turning test results into strategic decisions.

Hard Skills

• Experimentation Design: A/B, multivariate, holdouts, lift studies, geo experiments and common design pitfalls to avoid

• Cross-Channel Testing: paid media (programmatic, search, social), owned channels, site experience, and creative

• Measurement Partnership: incrementality design, impact evaluation, and efficiency metric standardization

• Agency & Platform Execution: clean test setup, QA, trafficking, and consistent measurement across partners

• Reporting & Decision Frameworks: standardized readouts that drive repeatable scaling decisions

Soft Skills (Leadership Competencies)

• Strategic Vision: able to define a learning agenda that connects test-and-learn activity to business outcomes, not just optimization metrics

• Cross-Functional Influence: drives alignment and adoption of experimentation standards across Media, Measurement, DX, Integrated Marketing, and agency partners

• Decisiveness & Clarity translates ambiguous test results into clear, actionable recommendations for senior stakeholders

• Accountability & Rigor holds the bar on test design quality and documentation standards across all partners

• Structured Communication: turns complex measurement concepts into digestible readouts that inform strategic decisions

Preferred

• Experience tying experimentation to buying group progression or multi-stakeholder B2B journeys

• Experience with onsite experimentation tools and landing page optimization programs

• Familiarity with media platform experimentation products - conversion lift, brand lift, incrementality testing

For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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