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Position Summary
The Senior Manager, Events & Industry Strategy will lead the vision, strategy, and execution of the events portfolio for CVS Media Exchange (CMX) in order to elevate CMX’s presence as a thought leader within the retail media landscape. This role goes beyond execution to shape how CMX shows up in-market, identify whitespace opportunities, and ensure every event drives measurable brand and commercial impact. Managing and growing strong, collaborative relationships with partners across the organization (both up and down levels) and leading cross-functional teams to ensure consistent communication and execution of strategy.
As a Senior Manager with CMX, you are passionate about details and relationships. You play a critical role in how CVS Media Exchange is presented to advertisers, vendors, prospects, and other partners within the industry. The Senior Manager is expected to own the end-to-end events ecosystem, including strategy, calendar development, content creation, sales enablement, and cross-channel amplification, as well as internal CMX team events, in alignment with our go-to-market strategy. This role requires excellent communication skills, attention to detail, strong organization, relationship management, and the ability to multi-task under pressure.
You are deeply familiar with retail media brand strategy and positioning and seek to differentiate CMX in this encumbered industry. You do this by contributing to the strategic marketing brief, the framework and foundation for event marketing initiatives or campaigns and are responsible for the tactical marketing brief. Leading execution of all project deliverables including, but not limited to, brief development, collaboration with presenters on speaking deliverables and Corp Comm review, collaboration with creative on development of materials and Legal review, collaboration with industry and third party exhibit vendors to bring the CMX presence to life.
We’ve seen immense success at CMX in our first few years and are excited to make a splash in the industry. While our overall direction is clear, we value a scrappy way of working and are looking for someone like you that thrives in a quickly evolving environment. Our entire team is eager to join forces to grow this burgeoning business together, with no task too big or small.
The Senior Manager, Events & Industry Marketing role will:
- Own strategy, development, and execution of the CMX annual events calendar, aligning all activations to go-to-market priorities and business objectives
- Serve as an industry expert in retail media, proactively identifying whitespace opportunities, conducting competitive assessments, and benchmarking against key players to inform event strategy and positioning
- Act as the main point of contact for external industry and media partners, demonstrating best-in-class client service and building a network of relationships across the retail media, advertising and brand marketing eco system
- Lead all facets of external and CMX team event production and management, including budget, timeline, procurement, billing, design, travel, and other necessary components
- Support preparation and coordination of CMX presenters, including scripts, visual collateral, and day-of timeline
- Own and evolve all sales enablement deliverables tied to events, ensuring sales teams are equipped with compelling materials to drive pipeline
- Deliver post-event analysis, including performance recaps, insights, and recommendations to optimize future activations and demonstrate ROI
- Partners cross-functionally and across the enterprise, specifically with Corporate Communications and Legal, to achieve shared goals
- Manage resolution of all post-program deliverables (e.g., billing) and create program recaps for internal knowledge sharing and future optimization
- Proactively self-educate around CPG, retail, and retail media industry trends to identify best practice opportunities for CMX to provide thought leadership within the industry
This role is hybrid. You must work in one of our Corporate Hubs 2 or more days a week: Wellesley, MA, Woonsocket, RI, or New York, NY.
Required Qualifications
7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field
Preferred Qualifications
- Collaborative: comfortable working cross-functionally, with both internal and external stakeholders
- Unflappable: calm under pressure and a natural problem-solver
- Resourceful: doesn’t wait for someone else to give the answer; takes charge and feels ownership
- Organized: ability to prioritize across multiple projects; best-in-class budget, timeline, and relationship management
- Flexible: dynamic, hard-working, and able to pivot direction quickly to keep up with evolving needs
- An exceptional communicator: strong written and verbal communication skills, comfortable engaging in conversation with a variety of external partners and seniority levels
- A skilled negotiator: able to effectively negotiate pricing and logistics with third-party vendor partners
- Proficiency in Office Suite (Excel, PowerPoint)
- e-retail, e-commerce, or experience in a retail media network is a plus
- Up to 50% travel may be required
Education
Bachelor’s degree (Preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience) required
Pay Range
The typical pay range for this role is:
$82,940.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field
- Bachelor's degree in Business, Marketing, Strategic Communications or related field OR HS Diploma plus 4 years of experience
- Best-in-class budget, timeline, and relationship management
- Excellent written and verbal communication skills; comfortable engaging external partners and senior stakeholders
- Skilled negotiator able to effectively negotiate pricing and logistics with third-party vendors
- Proficiency in Office Suite (Excel, PowerPoint)
- Experience in e-retail, e-commerce, or retail media network
- Willingness/ability to travel up to 50%
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
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Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
