Job Summary
Job Description
What is the opportunity?
As part of the Marketing & Brand team, the Senior Manager, Editorial & Content is responsible for developing and overseeing the thought leadership strategy for RBC Investor Services (RBCIS). This includes developing and managing our editorial calendar and leading the development of all thought leadership content from ideation to launch and distribution.
What will you do?
- Lead in the development of all thought leadership content from ideation, research, writing and to launch and distribution
- Ensure content conveys a point of view and adheres to all approval processes
- Monitor metrics to evaluate the effectiveness of our thought leadership approach and ensuring data is used to inform our evolving strategy
- Develop thought leadership standards and best practices, including the consistent use of different formats and our brand tone of voice
- Act as the internal subject matter expert for writing best practices and standards and reviewing other content
- Maintain strong collaborative relationships with key internal stakeholders both within the Investor Services’ business and the broader RBC enterprise
- Manage external vendor relationships, as required, to develop and execute impactful strategies and tactics
- Monitor marketing trends and strategies to ensure we are employing the most advanced and effective practices available
What do you need to succeed?
Must-have
- Undergraduate degree/post-graduate certificate or equivalent in communications, public relations, journalism, English or related field
- 7+ years of extensive experience providing strategic marketing and communications advice, content development and project management
- Experience and/or familiarity in the financial services industry and with B2B marketing
- Experience managing projects and working with executive stakeholders
- Sound judgement and critical thinking; ability to work independently and with tight deadlines; team oriented and collaborative
Nice-to-have
- Experience and/or familiarity with asset servicing and asset management
What’s in it for you?
We thrive on the challenge to be our best. Our team is defined by progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program, including bonuses, flexible benefits, and competitive compensation
- Approachable and caring leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team that prioritizes employee well-being and work-life balance (“burnout” is not in our vocabulary)
- Opportunities to do challenging work
Job Skills
Content Management, Content Management Systems (CMS), Content Marketing, Copywriting, Decision Making, Editorial Calendars, Editorial Content, Industry Knowledge, Internal Communications, Knowledge Organization, Long Term Planning, Marketing Strategies, Multi-Level Communication, Oral Communications, Organizational Communications, Organizational Savvy and Politics, Publishing, Relationship Building, Researching, Search Engine Optimization (SEO), Thought Leadership
Additional Job Details
Address:
RBC CENTRE, 155 WELLINGTON ST W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
HUMAN RESOURCES & BMCC
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2024-11-12
Application Deadline:
2024-11-26
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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Top Skills
What We Do
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 88,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities.
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