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The Role
Lead the ecommerce strategy for WHOOP's accessories and apparel, focusing on sales performance, merchandising, and digital experience optimization.
Summary Generated by Built In
At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at their peak through data-driven insights, premium hardware, and high-quality accessories and apparel designed to integrate seamlessly into daily life.
We’re seeking a Senior Ecommerce Manager, Accessories & Apparel to lead the ecommerce strategy and execution for WHOOP’s accessories and apparel business. This role owns the commercial performance, merchandising strategy, and digital experience for shop.whoop.com, while influencing how accessories are represented across the WHOOP eco-system.
As a senior leader, you will create the ecommerce roadmap for accessories and apparel, connect strategy to execution, and partner closely with Growth, Engineering, Product Marketing, Creative, and Operations to drive growth and elevate the e-commerce experience.
This position will be based in WHOOP Headquarters in Boston, MA.
RESPONSIBILITIES:
- Create and own the end-to-end ecommerce strategy and roadmap for accessories and apparel, driving sales through shop.whoop.com.
- Oversee site merchandising, promotional strategy, and content planning for seasonal assortments, launches, and campaigns.
- Build and execute a strategy to achieve KPIs for the accessories and apparel ecommerce business, including revenue, conversion, AOV, and product performance.
- Partner cross-functionally with accessories and apparel Product Creation, Growth Product Management and Engineering, Creative, Operations to bring products to market effectively and on time.
- Influence the accessories experience on join.whoop.com, ensuring alignment between membership acquisition flows and accessory merchandising.
- Use data, testing, and experimentation to optimize the onsite experience and inform assortment, storytelling, and merchandising decisions.
- Facilitate cross-functional decision-making and influence upstream strategy related to accessories and apparel growth.
QUALIFICATIONS:
- 8+ years of experience in ecommerce, digital commerce, or related roles, with a strong preference for apparel, accessories, or consumer goods.
- Proven experience owning ecommerce performance and merchandising strategy for a DTC business.
- Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders without direct ownership.
- Strong analytical skills and comfort translating insights into clear actions and measurable outcomes.
- Experience managing and developing team members and/or managers.
- Ability to operate at both strategic and executional levels in a fast-paced environment.
Interested in the role but don’t meet every qualification? We encourage you to apply! At WHOOP, we value potential, character, and curiosity as much as experience.
WHOOP is an Equal Opportunity Employer and participates in E-Verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $130,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Skills Required
- 8+ years of experience in ecommerce, digital commerce, or related roles
- Proven experience owning ecommerce performance and merchandising strategy for a DTC business
- Strong analytical skills and comfort translating insights into clear actions and measurable outcomes
- Experience managing and developing team members and/or managers
- Ability to operate at both strategic and executional levels in a fast-paced environment
What the Team is Saying
Josh
Lead Designer
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Manan Dedhia
Field Quality Manager
Anahis
Staff Tech Lead - Mechanical Engineering
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WHOOP Compensation & Benefits Highlights
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Parental & Family Support — Policies include 18 weeks of paid parental leave plus two additional weeks to support return-to-work. Feedback suggests this depth of leave is a standout element of the package.
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Wellbeing & Lifestyle Benefits — Offerings span medical/dental/vision, mental-health support, a $500 wellness stipend, daily meals, onsite gym/recovery tools, commuter benefits, and free WHOOP memberships. These wellness-forward perks collectively signal strong everyday support for employees’ health and lifestyle.
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Equity Value & Accessibility — Stock options are granted at hire and ownership is emphasized as part of total rewards. Feedback suggests this equity component is valued alongside cash compensation.
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The Company
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
4 days a week
