Senior Manager/Director Product Marketing

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field.

Siro is redefining how field sales teams learn, perform, and win.

We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.

Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners.

Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use.

Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber.

We’re building the future of human-AI collaboration in sales — and we’re just getting started.

We are hiring a Senior Manager or Director of Product Marketing to own how Siro shows up in the market and how our commercial team sells the product. You'll partner closely with Product, Sales, and the rest of GTM leadership. This is a senior IC seat with broad scope — positioning, launches, pricing and packaging, sales enablement, personas, and category narrative.

• Own positioning and messaging — develop and maintain a clear point of view on who we sell to, what problems we solve, and why we win. Then put systems in place so every rep, CSM, and exec can communicate a consistent story across every touchpoint

• Own product launches end-to-end. Coordinate across product, sales, customer success, and demand gen to bring new launches to market and drive adoption

• Partner with Product & Leadership on pricing and packaging work, and other commercially sensitive communications that require precision and care

• Drive sales enablement end-to-end — decks, battlecards, objection handling guides, one-pagers — with a special focus on vertical-specific assets

• Define and execute Siro's voice-of-customer and social proof strategy — the customer testimonials, quotes, impact metrics, and case studies that move deals forward

• 4+ years of product marketing experience at a B2B SaaS company, with a strong commercial orientation — you've worked shoulder-to-shoulder with AEs, sales leaders, and CROs and understand the sales motion.

• Experience in management consulting preferred.

• Exceptional storytelling. You can turn a half-baked feature spec into a tight narrative that a CRO wants to read

• A track record of owning major product launches end-to-end that actually landed. You can point to specific launches that moved pipeline, adoption, or revenue

• Strong sales enablement instincts. You've built battlecards, pitch decks, and one-pagers that reps actually used (not the kind that sit on a shared drive)

• Numbers-driven — you instrument your work, tie it to outcomes, and bring data into every launch recap and case study

• A builder's mindset. You thrive in ambiguity, build systems from scratch, and raise your hand for work that doesn't have an owner

• Bias to ship. You'd rather publish a sharp v1 this week than a perfect v3 next quarter

• Comfortable operating as a senior IC with broad scope and no direct reports — influence and execution come from the quality of your work, not from headcount

• This is a senior, foundational PMM seat. You'll own the voice of Siro in a category that's still being defined

• You'll work directly with leadership and the CEO, with high visibility and real influence on how the company grows

• The category ceiling is enormous and almost entirely unclaimed. In-person sales is the biggest slice of B2B selling and the most underserved by software

• You'll market a product people actually love. Reps rely on it, customers evangelize it.

• This role is open at two levels: Senior Manager = $205,000, Director = $235,000

• We do not sponsor H1B visas

• This is a full-time role based in NYC (Flatiron), in-person Tues/Wed/Thurs

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.