Senior Manager, Digital and Social Media

Position Title: Senior Manager, Digital and Social Media

Status:          Full Time

FLSA:            Exempt

We are seeking a dynamic digital leader who combines strategic thinking with hands-on execution and a deep understanding of youth culture and digital engagement. The Senior Manager, Digital & Social Media serves as the strategic lead for Active Minds’ digital presence, responsible for developing and executing high-impact social media and digital strategies that inspire, engage, and mobilize teens and young adults to become mental health champions. 

This role is designed for a forward-thinking digital marketer with strong expertise in social media strategy, media planning, content management, and creator engagement. The ideal candidate brings a deep understanding of youth culture, emerging platforms, and digital storytelling, combined with strong analytical skills and the ability to translate insights into action.

Reporting to the Director of Marketing & Communications Strategy, this role will lead the planning, execution, and optimization of digital campaigns across organic and paid channels, manage relationships with content creators and influencers, and leverage social listening and analytics to continuously refine strategy and performance. This leader will play a critical role in ensuring Active Minds remains culturally relevant, digitally innovative, and deeply connected to youth and young adult audiences nationwide.

Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all. To learn more about Active Minds, visit activeminds.org.

Social Media Strategy & Digital Campaign Execution

• Lead the development and execution of a comprehensive social media and digital engagement strategy aligned to organizational priorities
• Partner with internal teams to ensure digital strategy supports the organization mission, programs, partnerships, and fundraising initiatives
• Design and implement integrated digital campaigns (paid and organic) that move audiences from awareness to participation and advocacy
• Ensure campaigns are delivered on time, on budget, and aligned to strategic priorities
• Develop and manage content calendars aligned to campaign priorities and audience needs

• Develop audience targeting strategies and channel plans to maximize reach and engagement
• Identify emerging platforms, trends, and cultural moments to ensure Active Minds remains relevant to youth and young adults
• Partner with PR and Executive Leadership to amplify organizational thought leaders through social media platforms
• Continuously test, optimize, and evolve digital strategies to drive engagement and growth

Content Management & Digital Storytelling

• Oversee development and management of high-quality, youth-centered digital content across social media platforms
• Ensure content reflects an authentic, inclusive, and engaging voice consistent with the Active Minds brand
• Collaborate closely with the Creative and Communications teams to develop compelling digital storytelling
• Maintain strong editorial standards, accessibility compliance, and brand consistency
• Guide the creation of video, short-form, and interactive content designed to maximize engagement

Creator & Influencer Engagement

• Lead the recruitment, activation, and management of content creators and influencers aligned to the Active Minds mission
• Partner with creators to co-create content that resonates with youth audiences
• Develop strategies to grow and sustain a diverse creator community
• Identify opportunities to amplify creator voices across campaigns and partnerships

Social Listening, Analytics & Performance Optimization

• Lead social listening strategies to monitor conversations, trends, and audience sentiment
• Use analytics and insights to inform digital strategy and content development
• Track and report on key performance metrics across platforms
• Translate data into actionable recommendations for continuous improvement
• Provide regular performance updates and strategic insights to the team

Team Leadership & Cross-Functional Collaboration

• Provide leadership, coaching, and guidance to digital and social media team members
• Establish clear workflows, expectations, and performance goals for the digital team
• Collaborate closely with Marketing strategy, Communications, Programs, Development, and Creative teams to deliver integrated campaigns that meet organizational objectives.
• Serve as a strategic advisor to leadership on digital engagement and youth trends

• Strategic thinker who balances big-picture vision with practical execution.
• Storyteller who appreciates that everyone has an important story to tell.
• Talented writer and creative communicator, able to maintain and develop Active Minds’ approachable voice.
• Strong people manager who values collaboration, clarity, and growth.
• Ability to deliver feedback directly and clearly. 
• Deep understanding of digital storytelling, audience engagement, community building & management, and nonprofit communications.
• Comfortable in public speaking and presenting data, strategy, and learnings to all levels of the organization.
• Extensive experience managing social media channels
• Experience launching or scaling digital campaigns or creator programs
• High digital literacy across platforms, tools, and analytics systems.
• Accustomed to working on multiple multi-pronged projects with different deadlines simultaneously.
• Ability to communicate effectively and enthusiastically in person, over the phone, and in writing, with fellow staff members, and at all levels of the organization equally (including Executive Leadership, VPs, Directors, Managers, and Associates)
• Belief that equity and social justice are important and driven to hear, reflect, and act on this belief.
• Passion for youth mental health and digital storytelling.

You need to have:

• 6-8 years of experience in social media, digital media or marketing, preferably in a nonprofit or mission-driven environment.
• 4+ years of people management experience.
• Expertise in social media & digital media strategy, content performance, and analytic reporting.
• Excellent written and verbal communication skills.
• Familiarity with online tools and platforms including Sprout Social, Google Analytics, Meta Ads Manager, TikTok Creator Marketplace, Meltwater and ClickUp (project management tool).

This position offers a salary range of $80,850-$91,700 along with robust benefits. The starting pay for this position is equal to others at the same level throughout the organization. Candidates whose experience meets both the minimum and preferred qualifications may be considered for a starting salary that exceeds the current amount. The role sits within Active Minds Level 4 salary band, and as such, has the potential to grow to $113,400 over time. FLSA Status: Exempt.

Active Minds has an industry-leading and competitive benefits package that includes Health, Vision and Dental Insurance, Paid Vacation and Sick Leave, Paid Holidays, Company Wide Mental Health Days, 401(k) Matching, HSA and FSA Options, Life Insurance, Short Term, and Long Term Disability, Fully Paid Parental Leave, Wellness Reimbursement Program, and Professional Development Stipends.

Active Minds recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.

• Active Minds will never ask an applicant to send – and Active Minds will never send an applicant - a check or any payment or item of value (such as a gift card) in connection with the interview process or job onboarding process. 
• Active Minds will never ask for personal information about an applicant (such as their Social Security number or banking information) until the job onboarding process.
• All legitimate Active Minds job offers are extended verbally by the HR/People & Culture Team.  
• If you are expecting an email from Active Minds, please always verify that the sending domain in the email is activeminds.org and NOT any variation of it. 

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