Introduction
Axtria is a leading global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We are acutely aware that our work impacts millions of patients and lead passionately to improve their lives.
Since our founding in 2010, innovation has been our winning differentiation, and we continue to leapfrog competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMax™, Axtria InsightsIQ™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable clients to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We work with over 100 Life Sciences companies, many with multiple engagements globally across 75+ countries. We continue to win industry recognition for growth and are featured in some of the most aspirational lists – INC 5000, Deloitte FAST 500TM, NJBiz FAST 50, SmartCEO Future 50, Red Herring 100, and several other growth and technology awards.
Axtria is looking for exceptional talent to join our rapidly growing global team. People are our biggest perk! Axtria is recognized for its organizational culture in both US and India, including certification by the Great Place to Work® Institute. Our transparent and collaborative culture offers a chance to work with some of the brightest minds in the industry. Axtria Institute, our in-house university, offers the best training in the industry and an opportunity to learn in a structured environment. A customized career progression plan ensures every Axtrian is setup for success and able to do meaningful work in a fun environment. We want our legacy to be the leaders we produce for the industry. Will you be next?
Position Overview
The Sr Manager, Digital Media Analytics is responsible for collecting, analyzing, and interpreting data from various digital marketing channels to optimize campaign performance and drive business growth. This mid-level position requires both analytical expertise and strategic thinking to transform data insights into actionable recommendations. Experience managing an analytics delivery team is a must. This position reports to the Senior Director, Omnichannel and works closely with marketing, analytics and business intelligence teams.
Key Responsibilities
- Collect, process, and analyze data from multiple digital platforms including social media, search, display, email, and website analytics
- Create comprehensive performance overviews to track KPIs and communicate results to stakeholders
- Identify trends, opportunities, and challenges in digital marketing campaigns and make data-driven recommendations for optimization
- Collaborate with cross-functional teams to develop testing strategies and measure campaign effectiveness
- Maintain and improve tracking systems to ensure accurate data collection and reporting
- Stay current with industry benchmarks, trends, and best practices in digital promotion and analytics
Qualifications
- Bachelor's degree in Marketing, Business, Analytics, Statistics, or related field
- 8+ years of experience in digital marketing analytics or related role
- Pharma and/or Life Sciences experience is a plus
- Proficiency with media analytics platforms (Google Analytics, Adobe Analytics), digital advertising platforms (Google Ads, Meta Ads Manager) and third-party services (Crossix, AIMXR)
- Knowledge of data visualization tools (Tableau, Power BI, Data Studio)
- Experience with spreadsheet applications and data manipulation
- Excellent analytical and problem-solving skills
- Strong communication skills with ability to translate complex data into clear insights and recommendations
- Attention to detail and commitment to data accuracy
Preferred Skills
- Experience with tag management systems
- Understanding of statistical concepts and A/B testing methodologies
- Familiarity with marketing automation platforms
- Digital marketing certifications (Google Analytics, Google Ads, Meta Blueprint)
- Knowledge of SQL, Python, or R for data manipulation and analysis
What We Offer
- Competitive salary and benefits package
- Professional development opportunities
- Collaborative work environment
- Opportunity to make a significant impact on business growth through data-driven insights
Pay Transparency Laws
Salary range or hourly pay range for the position
The salary range for this position is $119,500 to $163,875 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant’s geographic location.
The salary range reflected is based on a primary work location of Berkeley Heights, New Jersey. The actual salary may vary for applicants in a different geographic location.
#LI-GS1
Skills Required
- Bachelor's degree in Marketing, Business, Analytics, Statistics, or related field
- 8+ years of experience in digital marketing analytics or related role
- Experience managing an analytics delivery team
- Proficiency with media analytics platforms (Google Analytics, Adobe Analytics)
- Proficiency with digital advertising platforms (Google Ads, Meta Ads Manager)
- Familiarity with third-party services (Crossix, AIMXR)
- Knowledge of data visualization tools (Tableau, Power BI, Data Studio)
- Experience with spreadsheet applications and data manipulation
- Excellent analytical and problem-solving skills
- Strong communication skills and ability to translate complex data into clear insights
- Attention to detail and commitment to data accuracy
- Pharma and/or Life Sciences experience
Axtria - Ingenious Insights Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Axtria - Ingenious Insights and has not been reviewed or approved by Axtria - Ingenious Insights.
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Retirement Support — Retirement benefits include a company 401(k) match with immediate vesting and are valued as part of the package. This provides tangible long-term value alongside standard coverage.
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Wellbeing & Lifestyle Benefits — Day-to-day perks like free breakfast, snacks, subsidized meals, wellness initiatives, and company events are positioned as positives that enhance the employee experience. These additions complement core benefits even when other elements feel more standard.
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Pay Growth & Progression — Appraisal cycles in some teams bring notable raises and roles with fast progression. In select positions and locations, compensation is described as competitive or above industry averages.
Axtria - Ingenious Insights Insights
What We Do
Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We are acutely aware that our work impacts millions of patients and lead passionately to improve their lives. Since our founding in 2010, technology innovation has been our winning differentiation. We continue to leapfrog competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMAx™, Axtria SalesIQ™, Axtria InsightsMAx™, and Axtria CustomerIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We help customers in the complete journey from Data to Insights to Operations. With customers in over 75+ countries, Axtria is one of the biggest global commercial solutions providers in the Life Sciences industry. We continue to win industry recognition for growth and are featured in some of the most aspirational lists - Inc. 5000, Deloitte Technology Fast 500™, NJBIZ Fast 50, SmartCEO Future 50, Red Herring 100, and several other growth and technology awards. Three times Great Place to Work® certified in India 2018-2020 and in 2020 in the USA.
