Senior Manager: Digital Marketing

Empowering Africa’s tomorrow, together…one story at a time.

Job Summary

Are you a digitally fluent strategist with a passion for building high-impact, client-centric marketing experiences? Absa CIB is looking for a Senior Digital Marketing Specialist to lead the evolution of our digital ecosystem and drive measurable business growth across our brand, platforms, and campaigns. As a senior specialist in the Marketing team, you will shape and execute Absa’s digital marketing strategy across owned, earned, and paid channels. You’ll lead the optimisation of our digital platforms, elevate our performance marketing capability, and deliver targeted, insight-driven campaigns that engage clients and support commercial outcomes.
This is a role for a forward-thinking digital marketer who blends strategic vision, analytical depth, and creative execution

Job Description

Role

Digital Ecosystem Leadership

· Drive the evolution of Absa’s web, social, email, and paid media channels.

· Ensure all digital touchpoints deliver value, relevance, and seamless user experiences.

Strategic Digital Marketing

· Build channel-specific strategies that enhance brand visibility and client engagement.

· Lead high-impact, multi-channel digital campaigns.

Performance, Analytics & Martech

· Oversee SEO, SEM, paid media, retargeting, and performance optimisation.

· Leverage CRM, marketing automation, and analytics to personalise and scale digital execution.

· Translate KPIs, insights, and trends into actionable improvements.

Innovation & Continuous Improvement

· Champion digital-first thinking, emerging technologies, and data-driven decision-making.

· Drive experimentation, testing, and learning to achieve ongoing impact.

Stakeholder & Team Leadership

· Partner with Brand, Product, Growth, Sales, and external agencies.

· Mentor teams to strengthen digital capability, agility, and high performance.

Governance, Compliance & Data

· Ensure alignment with POPIA, GDPR, CCPA, and internal governance frameworks.

· Maintain high standards of digital hygiene, accessibility, and ethical marketing.

Qualifications

· Bachelor’s Degree (NQF7) in Communications, Digital Media, Marketing, or related field.

· A post-graduate degree (MBA/Masters) is advantageous.

Experience Required

· 8–10 years’ experience in digital marketing (financial services, fintech, B2B preferred).

· Proven experience leading multi-channel digital strategies and high-impact campaigns.

· 3+ years in a people management or leadership capacity.

· Strong understanding of performance marketing, digital analytics, CRM, and marketing automation.

· Experience in digital innovation, customer-centric design, and data-driven decision-making.

Key Competencies

· Strategic Thinking & Digital Leadership

· Performance & ROI Analytics

· Martech Proficiency (e.g., Salesforce, Marketo, Tableau)

· Account-Based Marketing (ABM)

· Cross-functional Collaboration

· Strong Communication & Influence

· Innovation & Adaptability

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised