Senior Manager, Digital Marketing

What Your Day-To-Day Will Involve:

• You'll be focusing on the following key areas:
Digital Strategy & Execution:
• Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
• Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
• Develop and execute targeted campaigns for each audience segment (surgeons, staff, executives, patients, patient partners).
• Utilize marketing automation tools to nurture leads and personalize customer journeys.
Performance Marketing & Analytics:
• Establish and track key performance indicators (KPIs) to measure the effectiveness of digital campaigns.
• Analyze data and generate reports to provide insights and recommendations for optimization.
• Conduct A/B testing and implement data-driven strategies to improve conversion rates and ROI.
• Utilize Google Analytics, CRM, and other relevant analytics tools.
SEO/SEM Management:
• Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
• Stay current with the latest SEO/SEM trends and best practices.
Paid Social Media & Digital Advertising:
• Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.).
• Manage digital advertising budgets and optimize campaigns for maximum ROI.
• Identify and test new digital advertising opportunities.
Email Marketing & Lead Nurturing:
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Segment email lists and personalize content based on audience demographics and behavior.  
• Track email marketing performance and optimize campaigns for maximum engagement.
Website Optimization:
• Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
• Implement strategies to improve website conversion rates and lead generation.
• Ensure website content is aligned with SEO best practices.
Collaboration & Communication:
• Work closely with the Marketing Communications team, Commercial Marketing, Sales teams, and other cross-functional teams to ensure alignment and consistency. Messaging, content creation, campaigns and data are all areas where strong collaboration and communication will be essential to the success of the total marketing department.
• Communicate digital marketing strategies and results to stakeholders, to demonstrate value and help inform overall marketing strategy
• Select, manage and work effectively with outside agencies and contractors as needed.
Team Leadership & Development: 
• Lead, mentor, and coach a growing team, fostering a culture of innovation, collaboration, and high performance. T
• This includes setting clear performance expectations, providing regular feedback, conducting performance reviews, and creating individualized development plans for each team member as the team grows.
• Identify and address skill gaps within the team and proactively recruit top talent to scale the product organization as the company grows. Foster a positive and inclusive team environment where every member feels valued and empowered.
Compliance:
• Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.

The Qualifications We Need You to Possess:

• Bachelor's or Master's degree in marketing, business, or a related field.
• 12+ years of experience with a Bachelor's (8+ with a Master's) in digital marketing, preferably in the medical device, healthcare, or technology industry.
• 5+ years of managing teams
• Proven track record of developing and executing successful digital marketing strategies.
• Strong understanding of SEO/SEM, paid social media, email marketing, and website optimization.
• Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.  
• Experience in the surgical robotics, or medical device space is a major plus.
• Experience marketing to surgeons, and hospital executives is a major plus.
• Hybrid 

The Qualifications We Would Like You to Possess:

• Experience in the surgical robotics, or with other novel, high-growth medical products/therapies.
• Experience marketing directly to surgeons, hospital executives, and patients.