Senior Manager - Digital Marketing

About Business:

Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.

Digital Labs: Adani Digital Labs has rapidly transformed from a nascent digital initiative to a leading innovator in the digital ecosystem. In just a few years, we have established ourselves as a key player in the digital transformation landscape, providing cutting-edge solutions in areas such as customer experience enhancement, data-driven insights, and advanced digital platforms. Our commitment to innovation and excellence has positioned us as a trusted partner for businesses seeking to thrive in the digital age

Job Purpose: This role at Adani Group will drive social media strategy, create engaging content, manage campaigns, analyze performance metrics, and enhance brand presence across platforms to increase audience engagement, reach, and overall digital footprint, contributing to the company’s marketing success.

Social Media Strategy:

• Formulate and implement comprehensive social media strategies to enhance brand awareness and engagement.

Content development:

• Develop, curate, and manage engaging content across all social media platforms.

Campaign Management:

• Plan, execute, and optimize social media campaigns to achieve marketing objectives.

Performance Monitoring & Reporting:

• Track, analyze, and report on social media performance metrics, making data-driven recommendations for improvement.

Trend Analysis & Adaptation:

• Stay updated with the latest social media trends and platform updates to adapt strategies and maintain competitiveness.

Team Development:

• Promote a respectful and safe workplace, lead collaborative and productive teams, and mentor for growth and success.

Digital mindset:

• Champions a digital mindset within the organization to drive innovation and competitiveness. Keep up with digital and AI advancements to enhance business and maintain competitiveness.

Key Stakeholders - Internal:

• Head - Digital Marketing,
• Other Practice Leads,
• Direct Reportees

Key Stakeholders - External:

• Customers,
• Vendors,
• Social Media Channel Partners

Education Qualification:

• BBA/MBA in Marketing or Communication or Media
• BA/BSc in Journalism

Work Experience (Range of years):

• 10-13 years of experience Digital Marketing with 3+ years of full-time experience in Social Media Marketing. Proficiency in SM analytics tools and platforms is a must.