WHO YOU’LL WORK WITH
Reporting directly to the Director, Digital Marketing based in Tokyo, Japan, this role leads Japan’s owned channel strategy and is accountable for the talent growth and development. The Senior Manager partners closely with the Japan Marketing team and Asia Pacific Latin America (APLA) Marketing team to drive key brand initiatives. Collaboration with the Nike Direct Digital Commerce (NDDC) team is essential fuel demand and elevate consumer experiences across digital platforms.
WHO WE ARE LOOKING FOR
Nike seeks a bold, visionary leader to join the Tokyo-based marketing team. The ideal candidate is passionate about sport, deeply curios about consumers behavior, and aligned with Nike’s brand purpose. They are a compelling storyteller who embraces innovation and cultivates an inclusive team culture that sparks creativity and collaboration.
This leader will oversee a team driving strategy across Nike’s owned digital marketing channels. They will champion brand and business priorities, deliver measurable commercial impact, and foster enduring consumer loyalty. The role includes managing three direct reports: one focused on Lifecycle & Targeted Communications—including Nike.com, the Nike App, email, native push notifications, and long-term member growth; another leading SNKRS marketing; and a third overseeing seasonal off-price and full-price initiatives in partnership with NDDC.
- Minimum 8-9 years of experience in digital marketing or related experience in marketing fields, with a strong passion for digital marketing innovation and brand storytelling across owned digital ecosystems.
- Bachelor’s degree in Marketing, Business or a closely related field.
- Proven team leadership experience, including managing at least one direct report.
- Demonstrated expertise in marketing analytics, with the ability derive actionable insights and apply findings effectively.
- Strong oral and written communication skills in both English and Japanese, including experience in facilitating meetings, delivering strategic recommendations, and presenting persuasively to leadership.
WHAT YOU’LL WORK ON
You will lead the development and execution of annual and seasonal strategies across Nike’s owned digital channels—including Nike.com, the Nike App, Targeted Communications, and SNKRS. Your work will shape impactful consumer communications that drive engagement, elevate brand equity, and deliver on business objectives. Success will be measured by increased traffic, improved sell-through, and strong leadership in building a high-performing team.
- Develop and execute annual, seasonal, 365, and pilot plans across digital channels to fuel brand and business growth
- Monitor and optimize consumer communications by delivering performance reports, championing a test-and-learn mindset, and fostering a culture of iterative marketing.
- Collaborate with cross-functional partners, influence marketing leads, and manage agency relationships to ensure alignment and excellence.
- Represent the technical capability needs of territory and geography teams, and help operationalize new capabilities across APLA.
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
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What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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