As the Senior Manager, Digital Experience,, you will be responsible for helping develop and manage the marketing websites across Mable, HomeMade, and other Attain Healthtech businesses. You will own the product roadmap for the Web Squad, balancing business requests with developing best-practice digital experience initiatives. Working closely with the wider acquisition team, marketing, CX designers and developers, you’ll understand customer needs and how to bring them to life using our technology platforms. We’re looking for someone who can help champion best-practice website management,, manage non-technical stakeholders, and deliver innovative digital experiences for our customers.
Key Responsibilities
Develop and execute the product roadmap for Attain Healthtech’s marketing websites, including mable.com.au and homemadesupport.com.au. This includes delivering BAU tasks in response to business requests as well as digital initiatives developed by the Web Squad based on insights and key business opportunities.
Serve as the technical intake point for all initiatives requiring platform or CMS changes. Collaborate with Product Design and Engineering to assess feasibility, translate requests into scoped, estimated work and prioritise based on business strategy.
Lead Web Squad product development sprints, including task prioritisation, stakeholder management and reporting. Lead day-to-day squad leadership — managing sprint planning, prioritisation, and removing blockers to maintain delivery velocity
Manage stakeholder communication for all Web Squad updates. Translate technical scope, trade-offs, and risk into clear, confident updates for senior leadership. Produce documentation for major changes, including cutover plans, stakeholder registers, and roadmap updates. Work with squad and Acquisition team members to develop post-launch analysis of key initiatives.
Act as the business owner for Attain Healthtech’s headless CMS stack (Contentful, Cloudinary, AWS) and the digital properties that sit on it, including vendor evaluations, relationship management and contract renewals.
Work closely with wider Attain Healthtech technical teams to ensure the marketing website optimises its connections to the wider Attain Healthtech tech stack.
Skills, Knowledge and Experience
Bachelor’s degree or equivalent in Digital Marketing, Ecommerce, CX or similar field
3-5 years experience managing a CMS or digital platform end-to-end, ideally with a headless CMS such as Contentful.
A strong understanding of headless CMS architecture (e.g., Contentful, AWS, Cloudinary) and its role in supporting scalable digital properties.
A track record of leading a product delivery squad’s day-to-day operations - sprint planning, backlog triage, and removing blockers to maintain velocity.
Exceptional stakeholder communication skills; you can translate technical scope, trade-offs, and risk into confident, proactive updates for senior/executive leadership.
Experience acting as a primary technical partner for cross-functional teams (Product, Marketing, Analytics), ensuring incoming requests are scoped against business prioritises and platform health.
Ability to thrive in a rapidly scaling environment with non-technical stakeholders, navigating ambiguity with a proactive approach to process improvement and solution development.
Passionate about technology, accessibility, and making a real impact on people’s lives
Skills Required
- Bachelor’s degree or equivalent in Digital Marketing, Ecommerce, Customer Experience, or a similar field
- 3–5 years of experience managing a CMS or digital platform end-to-end
- Experience with a headless CMS such as Contentful
- Strong understanding of headless CMS architecture, including Contentful, AWS, and Cloudinary
- Experience leading product delivery squad operations, including sprint planning, backlog triage, and blocker removal
- Exceptional stakeholder communication skills, including communicating technical scope, trade-offs, risks, and updates to senior leadership
- Experience serving as a primary technical partner for Product, Marketing, Analytics, and other cross-functional teams
- Ability to work effectively with non-technical stakeholders in a rapidly scaling environment
- Passion for technology, accessibility, and improving customer outcomes
What We Do
Mable is a health-tech platform where people looking for disability and aged care support connect with independent support workers in their community. As one of Australia’s fastest-growing scale-ups, we think big to spearhead change in our sector. We're passionate about inclusivity and giving choice and control back to those who need it. Mable launched in 2014 when co-founder Peter Scutt teamed up with friend and colleague Tony Charara after struggling to find the right home care solution for his parents. Today, Australia’s largest and most diverse community of independent support workers has provided over 13 million hours of support on Mable so everyone can live their kind of independence. #mykindofindependence
