Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System which makes everything possible.
The Senior Manager, Digital Content Strategy plays a key role in shaping and executing the digital content strategy for Cytiva’s flagship website, cytiva.com. This role focuses on developing customer-centric, digital-first content that enhances the user experience, supports business objectives, and reflects the brand’s voice. As a strategic contributor, you will collaborate across teams to deliver content that drives engagement, conversion, and long-term value.
Reporting to the Director, Digital Content Strategy, this on-site role on the Brand Marketing team in Marlborough, MA is an exciting opportunity for a digital content professional who thrives on continuous improvement and innovation. You'll use web analytics and user insights to identify opportunities, optimize content performance, and translate data into strategic recommendations.
Success in this role requires curiosity, a growth mindset, and the ability to establish and evolve content governance and best practices that enhance the customer experience and strengthen brand consistency.
What you will do:
- From ideation to implementation, you will develop content strategies that align with brand identity, customer needs, and business goals, while ensuring brand consistency and compliance with legal and regulatory standards across all digital content assets and channels.
- Create and optimise digital content to improve user experience, drive traffic, and support lead generation.
- Collaborate with marketing, product, sales, UI/UX experts, writers, and customer service teams to ensure cohesive messaging and content alignment.
- Analyse content performance using web analytics tools and apply insights to refine strategy, improve outcomes, and inform governance best practices.
- Stay informed on industry trends, SEO best practices, and emerging technologies to enhance content effectiveness.
Who you are:
- Deep Digital Content Expertise: Extensive experience developing and executing content strategy, digital marketing initiatives, and B2B web content programs that align customer needs with business objectives and drive measurable engagement.
- Strong Leadership & Operational Excellence: Proven ability to lead people, processes, and cross-functional projects while continuously improving workflows, establishing best practices, and managing complex content initiatives from strategy through execution.
- Global & Matrixed Environment Experience: Demonstrated success working across international teams and highly matrixed, regulated B2B organizations, effectively navigating multiple stakeholders, priorities, and compliance requirements.
- Data-Driven Decision Maker: Strong analytical skills with experience leveraging web analytics, performance metrics, and customer insights to identify trends, optimize content strategies, improve user experience, and influence business outcomes.
- Exceptional Communicator & Storyteller: Excellent written and verbal communication skills with the ability to create compelling customer-centric narratives, simplify complex concepts, engage diverse audiences, and clearly articulate business value. Bachelor’s degree in digital marketing, Communications, or a related field required.
It would be a plus if you also possess previous experience in:
- Familiarity with CMS platforms, SEO, and basic web technologies (HTML, CSS).
- Familiarity with the Agile framework for project execution.
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
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Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Skills Required
- Bachelor's degree in digital marketing, communications, or related field
- Extensive experience developing and executing content strategy and B2B web content programs
- Proven ability to lead people, processes, and cross-functional content initiatives from strategy through execution
- Experience working in global, matrixed, regulated B2B organizations and navigating multiple stakeholders
- Strong analytical skills leveraging web analytics and customer insights to inform content strategy
- Excellent written and verbal communication skills and storytelling ability
- Ability to establish and evolve content governance and best practices
- Familiarity with CMS platforms, SEO, and basic web technologies (HTML, CSS)
- Familiarity with Agile framework for project execution
Danaher Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Danaher Corporation and has not been reviewed or approved by Danaher Corporation.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan options alongside dental, vision, life, disability, and mental health support. Wellness initiatives and support programs such as an EAP and vaccination or fitness offerings add breadth beyond core insurance.
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Retirement Support — Retirement benefits include a 401(k) plan with employer matching and options such as pre-tax and Roth contributions. Broader financial rewards such as performance bonuses and access to equity or an employee stock purchase plan are also described.
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Parental & Family Support — Parental leave and family-building support are described as available, including maternity and paternity leave and fertility assistance. Childcare and eldercare support are also highlighted as part of the overall package.
Danaher Corporation Insights
What We Do
Danaher is a global science and technology innovator committed to helping our customers solve complex challenges and improve quality of life around the world. A global network of more than 25 operating companies, we drive meaningful innovation in some of today’s most dynamic industries through our operating companies in four strategic platforms: Life Sciences, Diagnostics, Water Quality and Product Identification. The engine at the heart of our success is the Danaher Business System (DBS), a set of tools that enables continuous improvement around lean, growth and leadership. Through the ingenuity of our people, the power of DBS and the impact of our meaningful technologies, we help realize life’s potential in ourselves and for those we serve.
