We’re Proton. We build AI-native software for the distribution industry—an $8 trillion market that tech forgot.
We’re the #1 AI-powered CRM for distributors. And we’re not stopping there. Our second product is live and growing fast. Another new product launches in March. Then more.
We’re hiring a Senior Demand Generation Manager to own and scale pipeline generation at Proton, with paid acquisition as a primary growth lever and AI-powered experimentation at the core. This is a hands-on role responsible for building, running, and optimizing paid programs that drive inbound demand and qualified pipeline. You’ll be part of a well-resourced Marketing team that includes a Content Marketing Manager, Product Marketing Manager, and Field Marketing Manager, and you’ll report directly to the Head of Marketing while partnering closely with Sales.
This role owns demand generation strategy end-to-end, with clear accountability for paid performance, pipeline impact, and turning ideas into live campaigns quickly. You’ll have direct influence on how we invest marketing dollars and how Proton goes to market as we scale. This will be a hybrid role with 3 days per week at our Harvard Square office. The salary will be between $140k-180k + equity.
What you’ll doOwn paid acquisition
Lead strategy and execution across paid channels, including planning, budgeting, targeting, creative testing, and optimization. Treat paid as a core growth engine and continuously improve efficiency and pipeline contribution.
Build AI-driven lead magnets
Use AI-native tools to design and launch lead magnets such as interactive calculators, assessments, and micro-apps. Move quickly from idea to live asset without engineering support, using tools like Lovable or similar AI-powered app builders.
Build the pipeline engine
Design demand generation programs anchored in paid acquisition and supported by lifecycle and nurture campaigns. Ensure paid traffic converts into qualified leads and meaningful pipeline.
Own performance and optimization
Track paid performance against pipeline targets. Analyze results, identify opportunities, and make fast, informed adjustments to creative, messaging, audiences, and spend.
Partner across Marketing and Sales
Work closely with Sales and Marketing peers to align paid strategy with ICPs, messaging, and go-to-market priorities. Leverage content, product marketing, and field marketing to support paid campaigns and downstream conversion.
Experiment and scale
Continuously test new paid formats, channels, and AI-powered lead gen approaches. Double down on strong signal and build repeatable programs that scale with the business.
- Paid programs driving consistent, high-quality pipeline
- Building creative lead magnets independently with tools like Lovable
- Clear visibility into paid performance and ROI
- Improving conversion from click to qualified opportunity
- You’ve run paid demand gen end-to-end at a B2B SaaS company and generated multi-million dollars in pipeline from sales-qualified leads each quarter.
- You’re hands-on with AI-native tools and enjoy building your own creative tools and lead magnets.
- You bring strong judgment, operate independently, and don’t need heavy direction to make progress.
- You move quickly from idea to execution, learn through testing, and adjust based on results.
- You communicate clearly and work well across Marketing and Sales.
- You want to be in the office and collaborate closely with your team
- Recruiter Phone Chat
- Interview with Head of Marketing
- Brief Presentation to Marketing Team
- Interview with CEO
- Competitive salary and stock options—we want you to feel like an owner
- Unlimited PTO + 10 company holidays
- 401k with 3% company contribution (regardless of whether you contribute)
- Medical, dental, and vision insurance (options with 100% employer-paid premiums for employees)
- 12 weeks fully paid parental leave
- Annual company-paid offsites
- Professional Growth Fund for learning opportunities
Distribution is an $8 trillion industry that technology forgot. 75,000+ distributors globally. Half of their sales reps still don’t use a CRM. The ones that do are stuck with generic tools built for tech companies—not businesses managing millions of SKUs and thousands of customer relationships.
We’re building the industry cloud for distribution—and every product is AI-native from the ground up. We started with AI-powered CRM. Now we’re expanding: our second product is live and growing fast, another product launches in March, with more on the roadmap. We’re not bolting AI onto legacy software. We’re rebuilding the entire stack with AI at the core. Our vision is to become the operating system for how distributors run their business.
This is a rare opportunity: a massive underserved market, strong product-market fit (120%+ NDR, 93% logo retention), and we’re just getting started on the multi-product journey.
$20M Series A from Felicis (Canva, Notion, Shopify) and Battery Ventures.
Team of 70. Cambridge HQ. We’re all in the office Mondays, Wednesdays, and Thursdays.
Skills Required
- Experience running paid demand generation end-to-end at a B2B SaaS company
- Proficiency with AI-native tools
- Ability to work independently and collaborate across teams
- Strong judgment and quick execution from idea to campaign
- Experience generating multi-million dollars in pipeline from leads
What We Do
Proton.ai is a Distribution Growth Platform. We apply our artificial intelligence to ensure your team never misses a sales opportunity. Our software provides product recommendations – personalized for each of your customers – that help your company increase sales. Proton identifies go-together items, substitutes, items due for reorder, at-risk customers, share of wallet opportunities, and more. It’s an omnichannel solution used by inside and outside sales reps, customer service reps, and even your eCommerce channel. Distributors typically realize a 10% or better increase in sales when using Proton. To see why people love our platform, visit www.proton.ai.
