Senior Manager, Demand Generation

Job Description:
Role Summary
The Senior Manager, Demand Generation leads the team in bringing best-in-class demand generation programs from concept to execution and optimization. This role is responsible for leading a team of talented program owners through the planning, forecasting, execution, and measurement of Workhuman's strategic new business marketing initiatives, with the ultimate goal of growing our open pipeline.
**Please note this is a hybrid role based out of our Framingham, MA office**
Key Responsibilities

• Strategy Development: Architect and implement multi-channel demand generation plans and strategies to drive responses and MQLs from our Ideal Customer Profile (ICP).
• Campaign Management: Oversee the planning and execution of marketing campaigns at scale across quarters. Have a defined point of view on optimizations, recommended shifts, and stop/start/continue actions.
• Analytics and Reporting: Use data to tell a cohesive story about Demand Generation's contribution to the business. Understand trends, best practices, and benchmarks; work with business analytics and business development teams to inform optimizations.
• Team Leadership: Lead, coach, and guide a multi-layered team of talented professionals.
• Budget Management: Manage program budget across media channels, planned activations, speaking engagements, and technology investments in collaboration with senior leadership.
• Collaboration and Internal Advocacy: Develop strong relationships across marketing leaders, business development, sales, and other critical internal stakeholders to align demand generation efforts with overall business goals and a seamless presales experience.

Role Requirements

• Demonstrated experience and progressive increasing responsibility in a B2B technology demand generation environment
• Comfort and adaptability in evolving business environments; ability to interpret business shifts into recommendations for team strategy
• Deep knowledge and appreciation for pre-sales buying experience through the lense of business development KPIs
• Passion for empowering, leading, and motivating a team
• Ability to constantly refine and optimize program playbooks thoughtfully
• Familiarity with both top and down-funnel marketing metrics to inform program efficacy at all stages

Knowledge/Experience:

• Proficient with marketing tools, including CRM (Salesforce) and marketing automation (Marketo), and Microsoft Suite
• Experience with measurement and reporting in digital marketing tools like 6Sense, Google Analytics, Amazon Quicksite, Marketo, and Salesforce
• Deep analytical skills to evaluate new opportunities against the status quo for optimal planning

Skills/Competencies

• College Degree or equivalent work experience
• Account based marketing or field marketing experience a plus
• Able to adapt to changing needs from key stakeholders and pivot projects/deliverables to fit new objectives
• Excellent communicator and relationship builder that can set expectations around projects and deliver both good and bad news to key stakeholders

Qualifications

• College Degree or equivalent work experience
• Minimum 10+ years experience, 5+ years in an enterprise software/SaaS business

The Company:
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
• We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
• Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.