Senior Manager, Customer Storytelling

About the Role: Are you a visionary storyteller and communicator who is a team player with a deep understanding and passion for customer-driven narratives? Do you have a proven track record in partnering with customers to produce and share a company’s story? Are you a self-starter able to work remotely with a global team? Do you have a strong command for telling corporate stories across different types of visual and written media? 

As our Senior Manager, Customer Storytelling you will play a pivotal role in shaping and leading Cato’s customer storytelling program by showcasing the company’s value proposition through the voices and stories of our customers. You will support customer storytelling needs across communications, marketing, and sales, while scaling a program that keeps pace with one of the fastest growing companies in networking and security.  

Reporting to our VP of Communications, you will lead the development and execution of Customer Storytelling strategies that advance Cato’s category leadership and reputation as the creator and leader of SASE. This position will drive business results through the creation of compelling customer case studies that build brand awareness and deepen engagement with existing and prospective customers.

This role is highly visible and cross-functional, requiring regular communication with Cato’s communications, corporate marketing, product marketing, sales leadership. This individual will manage timely deliverables with strong communication and cross-functional partnering skills. They must be team-oriented, have a can-do attitude, and be comfortable working in a fast-paced environment.  

Successful candidates will have experience in building customer case study programs and have a passion for identifying and cultivating customer stories told through PR, written and video case studies, blog posts, speaking opportunities, and more. You will enjoy this role if you like working with fast-paced teams, leading cross-functionally, and having autonomy to drive your initiatives.  

Responsibilities: 

• Lead Cato’s customer storytelling program worldwide.  

• Strengthen Cato’s leadership and reputation as the creator and leader of SASE through the amplification of our customers’ voices. 

• Work closely with customer-facing teams to recruit customer stories that align to our key marketing, brand, and sales initiatives.  

• Liaise with customers and Cato’s customer success and content teams to develop content. 

• Create, produce, and publish customer stories to facilitate broader and deeper understanding about Cato’s vision, strategy, brand, value proposition, and key differentiation.  

• Cultivate relationships across Cato’s customer and partner ecosystem to achieve your objectives.  

• Partner with the Cato communications and marketing teams to drive a global calendar of customer storytelling. 

• Collaborate with our growth and brand marketing teams to drive a creative and coordinated approach to Cato’s storytelling across earned, owned, and social media.  

Qualifications: 

• 10+ years in customer advocacy and communications with a track record of impact in B2B tech marketing at strategic and operational levels. 

• A passion for storytelling supported by exceptional written, verbal, and visual communications skills, with an outstanding ability to translate technology features into business outcomes. 

• Knowledge of and comfort with video editing and production. 

• Superior project management, organizational skills, and attention to detail.  

• Deep technology product experience required. Cyber security experience strongly preferred. 

• Comprehensive understanding of the technology marketing and communications landscape.  

• Ability to collaborate with senior management and internal and external partners across multiple teams and disciplines. 

• Able to translate ideas and strategies into communications programs with sustainable activity and initiatives while making complex technology messages simple, memorable, and repeatable. 

• Be curious, creative, and possess a growth mindset. 

• Global acumen and excels at working across geographies, borders, time zones, and cultures. 

• Effective team player with the ability to drive initiatives independently. 

• Real passion for listening and amplifying customer experiences.  

• Proven track record of successfully handling stakeholder relationships at all levels.  

• Strong listening and persuasion skills.  

• Strong work ethic. 

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

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