Senior Manager - Customer Retention

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American Fork, UT, USA
Hybrid
150K-175K Annually
Senior level
Software
The Role
Leads customer retention strategy for DentalPlans.com, owning CRM segmentation, lifecycle and renewal communications, retention analytics, forecasting, multichannel campaigns, and member experience improvements. The role partners with Product, Contact Center, and Business Insights teams to increase renewals and lifetime value, reduce churn, and manage a team of retention marketers.
Summary Generated by Built In

Shape what’s next in dental technology
Join Henry Schein One!

Join a global leader redefining dental practice management and do work that actually matters. At Henry Schein One, we are a team of care catalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everything we do. Your ideas fuel innovation that enhances patient care and drives real results for practices. 
We don’t just talk about impact; we build it! Backed by a trusted reputation, our leaders foster an inclusive and supportive environment where we stay solely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We have high expectations for performance and delivering results; as part of a winning team, you’ll work hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your wins celebrated. 
As the Senior Manager, Customer Retention, you will play a critical role in driving revenue and growth by developing and implementing strategies aimed at increasing member retention, renewal performance, and lifetime value (LTV) for the DentalPlans.com member base. Retention channels drive the majority of the revenue contribution so this is a crucial role with a regular cadence of interaction and partnership with the leadership team.
 
The Senior Manager will own the customer relationship management (CRM) platform, lifecycle and renewal communications strategy, retention performance analytics, and cross-functional coordination with the Contact Center, Product, and Business Insights teams. Through a deep understanding of subscriber metrics tied to audience cohort and segment behaviors, you will improve engagement and renewal rates and reduce churn. You will also manage a team of retention marketers.
 
This position is Remote within the United States with up to 10% travel as needed.

What you will do

  • Retention Strategy & Performance: Own retention strategy and related revenue targets tied to voluntary member renewal, including performance across Web and Call Center channels.
  • CRM Platform & Segmentation Strategy: Own the segmentation and personalization strategy behind our CRM platform, applying member behavioral and lifecycle differences into segmentation logic, and directing the roadmap of platform enhancements needed to improve campaign performance.
  • Insights & Performance Reporting: Translate data from retention risk frameworks, member health scoring and renewal performance reporting into leadership-ready, action-oriented recommendations.
  • Retention Forecasting: Build and maintain forward-looking renewal revenue forecasts by channel, and drive the tactical response to close any gap
  • Channel & Campaign Management: Direct multi-channel campaigns and tactics across the member journey, from new member onboarding through win-back.
  • Member Experience, Voice-Of-Customer & Cross-Functional Partnership: Synthesize voice-of-customer signals and partner with Product on member portal and renewal-funnel improvements, and with Contact Center on agent-facing retention scripts and renewal handling practices.

What we are looking for
  • 10+ years of marketing experience, including 5+ years in customer retention or subscriber Marketing lead role
  • 5+ years of management experience (any team size)
  • Experience in DTC / B2C
  • Typically, a bachelor’s degree or global equivalent in related discipline 
  • Quantifiable track record of moving a primary retention and/or LTV metric at scale
  • Demonstrated analytical rigor — a track record of turning cohort, segmentation, or health-scoring data into prioritized retention actions
  • Strong knowledge and experience with CRM platforms (ie, Hubspot, Salesforce), including segmentation, automation and personalization
  • Strong analytical, communication and organizational skills
  • Outstanding presentation and public speaking skills
  • Outstanding independent decision making, analysis and problem-solving skills
  • Proficient in Microsoft Excel, Outlook, PowerPoint, and Word
  • Ability to communicate effectively with senior management and key stakeholders
What will set you apart:
  • Fluency in subscription mechanics
  • Master's degree or global equivalent

The posted range for this position is $150,000-$175,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a target bonus not reflected in the posted range.
What you’ll gain as a #TeamSchein member
  • A robust benefits package including health coverage, retirement savings with company match, paid time off, parental leave, wellbeing resources, education support, and MORE!

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
Unfortunately, Henry Schein One is not currently hiring individuals residing in North Dakota, Rhode Island, Vermont, Delaware, Hawaii, Puerto Rico and other US territories.


 

Skills Required

  • 10+ years of marketing experience
  • 5+ years in customer retention or a subscriber marketing lead role
  • 5+ years of management experience
  • Experience in direct-to-consumer or business-to-consumer marketing
  • Bachelor's degree or global equivalent in a related discipline
  • Quantifiable track record of improving a primary retention or lifetime value metric at scale
  • Demonstrated analytical rigor, including converting cohort, segmentation, or health-scoring data into prioritized retention actions
  • Strong knowledge and experience with CRM platforms, including segmentation, automation, and personalization
  • Strong analytical, communication, and organizational skills
  • Outstanding presentation and public speaking skills
  • Outstanding independent decision-making, analysis, and problem-solving skills
  • Proficiency in Microsoft Excel, Outlook, PowerPoint, and Word
  • Ability to communicate effectively with senior management and key stakeholders
  • Fluency in subscription mechanics
  • Master's degree or global equivalent

Henry Schein One Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Henry Schein One and has not been reviewed or approved by Henry Schein One.

  • Leave & Time Off Breadth — Unlimited PTO and paid holidays indicate broad time‑off flexibility that supports work‑life balance. Volunteering days and a birthday day off in some regions extend the time‑off options.
  • Healthcare Strength — Medical, dental, vision, mental‑health support, and HSA/FSA options reflect comprehensive coverage. Eye care vouchers and other add‑ons further extend the offering in some regions.
  • Retirement Support — A company retirement plan with employer match is positioned as a standout element of the package. This strengthens long‑term financial support within total rewards.

Henry Schein One Insights

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The Company
HQ: American Fork, UT
2,000 Employees
Year Founded: 2018

What We Do

Henry Schein One is the world’s largest dental practice management software company. Founded in 2018, Henry Schein One launched a new era of integrated dental technology by merging the market-leading practice management, patient communication and marketing systems of Henry Schein and Internet Brands into one company. Our goal: To simplify each aspect of dental practice management by delivering software that connects with each other, shares data and automates more tasks – helping each member of the dental team work smarter and more efficiently. Headquartered in American Fork, Utah, Henry Schein One combines market-leading brands, such as Dentrix®, Dentrix Ascend®, Lighthouse360®, and TechCentral™, as well as Henry Schein's international dental practice management systems, including Software of Excellence®, Logiciel Julie, InfoMed®, Exan®, and Labnet™, with the dental businesses of Internet Brands, including web-based solutions such as Demandforce®, Sesame Communications®, Officite®, and DentalPlans.com® and more. Henry Schein One integrated 13 companies, 40+ software brands and employs approximately 1,500 people. Join a global leader redefining dental practice management and do work that actually matters. At Henry Schein One, we are a team of care catalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everything we do. Your ideas fuel innovation that enhances patient care and drives real results for practices.  We don’t just talk about impact; we build it! Backed by a trusted reputation, our leaders foster an inclusive and supportive environment where we stay solely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We have high expectations for performance and delivering results; as part of a winning team, you’ll work hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your wins celebrated. 

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