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The PositionSenior Manager, Customer Marketing
Mission: Leads the strategy and execution of customer marketing initiatives across the Molecular Diagnostics portfolio, aligning brand, campaign, and commercial objectives to drive engagement, retention, and growth.
Job Facts:
Responsible for defining and overseeing high-impact campaigns, events, and corporate and enterprise account engagement. By shaping brand messaging and value propositions using competitive intelligence and Voice of Customer insights, this individual ensures that all marketing efforts align with broader brand, campaign, and commercial objectives. This position involves a high degree of cross-functional partnership with sales, product marketing, and digital teams to develop cohesive content and campaign roadmaps. A key function of this role is to guide and coach peers in execution, prioritization, and performance optimization to drive customer engagement, retention, and growth.
6 month deliverables:
Define and document Roche Molecular Lab value proposition, key messaging pillars, and positioning strategy across key customer segments
Partner with Sales and Marketing leadership to identify and prioritize key enterprise accounts for ABX and tailored customer engagement
Work with the Marketing Operations Manager to define and align KPIs across the marketing funnel, including awareness, engagement, lead quality, and conversion metrics
Deliver a standardized toolkit to help Product Marketing and Sales field teams develop and execute campaigns that align with customer strategy
12 month deliverables:
Lead integrated campaigns tied to critical products within the Molecular portfolio strategy, targeting high-value segments
Build and launch an account-based marketing (ABX) program in partnership with Customer Marketing, Customer Engagement and Digital teams, with measurable impact on enterprise account engagement and pipeline growth
Work with the Marketing Operations Manager to design and launch an internal dashboard with campaign, content, and engagement analytics to track performance, ROI, and inform marketing optimization
24-Month Deliverables:
Build and evolve a maturity model for Enterprise Account Marketing, including personalized campaigns, content strategies, and integrated reporting
Partner with the Marketing Operations Manager to implement and refine advanced attribution models showing influence on revenue and customer engagement
Ongoing Deliverables:
Continuously refine and communicate the Molecular Lab value proposition and strategic messaging based on evolving market trends, competitive intelligence, and customer insights
Provide ongoing coaching and guidance to the marketing team, fostering alignment on strategic priorities, campaign execution, and performance optimization
Maintain a strategic roadmap for integrated marketing campaigns and Account-Based experience (ABX) initiatives, ensuring alignment with sales leadership and commercial Roche Job Description objectives
Deliver regular performance reports and insight-driven recommendations to key stakeholders to inform adjustments and business decisions
Key responsibilities:
Define and oversee customer marketing strategy across high-impact campaigns, events, and enterprise account engagement
Lead the strategy, prioritization, and execution of marketing initiatives for key customer accounts, including Account-Based Experience (ABX) programs
Shape brand messaging and value propositions using competitive intelligence and Voice of Customer insights
Partner with sales, product marketing, and digital teams to develop content and campaign roadmaps
Guide and coach peers in execution, prioritization, and campaign performance optimization
Who You Are:
You hold a Bachelor’s degree in marketing, business, communications, or a related field
You hold 5 years of experience in strategic marketing, product marketing, or customer engagement roles within diagnostics, life sciences, or healthcare sectors and/or business, sales or related business experience.
Preferred Qualifications:
Advanced degree preferred
Proven ability to develop strategic messaging and positioning rooted in customer and competitive insight.
Deep experience with campaign planning, ABX strategies, and cross-functional team leadership.
Strong analytical mindset with experience building and managing performance measurement frameworks and using data to optimize strategy.
Regulatory and compliance awareness (e.g. USDA, ISO 9000, CLIA, FDA, GMP), ISO 9000, CLIA, FDA, GMP).
Excellent communication and influence skills—able to build trust across marketing, sales, and executive stakeholders.
Ability to manage multiple projects in a fast-paced, matrixed environment, with a focus on driving measurable results.
Passion for customer-centric marketing and a deep understanding of how to translate insights into action.
Location:
This position is based onsite in our Indianapolis campus
Relocation benefits are not provided for this role
The expected salary range for this position based on the primary location of Indiana is $124,400 - $231,000. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits
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Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
Skills Required
- Bachelor's degree in marketing, business, communications, or related field
- Minimum 5 years experience in strategic marketing, product marketing, or customer engagement roles (diagnostics, life sciences, healthcare, or related business/sales experience)
- Based onsite at Indianapolis campus (onsite work requirement)
- Advanced degree
- Proven ability to develop strategic messaging and positioning rooted in customer and competitive insight
- Deep experience with campaign planning, ABX strategies, and cross-functional team leadership
- Experience building and managing performance measurement frameworks and using data to optimize strategy
- Regulatory and compliance awareness (e.g., USDA, ISO 9000, CLIA, FDA, GMP)
- Excellent communication and influence skills with ability to build trust across stakeholders
- Ability to manage multiple projects in a fast-paced, matrixed environment
- Passion for customer-centric marketing and ability to translate insights into action
Roche Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roche and has not been reviewed or approved by Roche.
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Retirement Support — U.S. materials describe a 401(k) with both matching and an additional company contribution, supported by formal plan documents and true‑up features. This structure is positioned as a standout element of the total package, particularly at Genentech.
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Leave & Time Off Breadth — Time‑off provisions include substantial vacation, a year‑end shutdown, and a paid six‑week sabbatical after six years. These elements indicate a recharge‑oriented approach within the U.S. offering.
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Healthcare Strength — Company materials emphasize comprehensive medical, dental, vision, and mental‑health resources alongside well‑being programs. Benefits pages consistently highlight breadth across core health coverage elements.
Roche Insights
What We Do
Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).
