Senior Manager, Customer Marketing

COMPANY OVERVIEW

Domo puts data to work to help everyone multiply their impact. Domo gives every kind of user real-time insights they can act on, with secure, easy-to-use, AI-powered data experience that drives a culture of data curiosity.

POSITION SUMMARY

We are seeking an experienced Senior Manager of Customer Marketing with a background in B2B tech. The ideal candidate will strategically manage the entire customer lifecycle journey, deepen our understanding of customer and prospect interactions with Domo, and develop impactful customer marketing programs. The role requires the ability to report on results and drive continuous improvement.

Serving as a connector between functional teams, this person must excel in both strategic planning and tactical execution. Key responsibilities include creating compelling customer content, developing and nurturing customer advocates, enabling field teams, defining customer lifecycle marketing, and enhancing Domo’s customer marketing maturity.

KEY RESPONSIBILITIES

• Program Management: Lead and optimize advocacy and customer marketing strategies to increase business impact and enhance customer experiences. Oversee global advocacy programs including customer stories, sales references, referrals, online reviews, lifecycle marketing, and more.
• Customer Advocacy: Elevate brand awareness by sourcing and sharing customer stories across various channels and formats, including print, video, Domo.com, user groups, tradeshows, field events, social media, and Domopalooza.
• Content Creation and Distribution: Manage creating written and video customer story content for Domo.com/customers. Build and maintain a robust story pipeline, manage production and approvals, and distribute content across the buyer journey. Understand and address the content needs for social media, web, and events, ensuring effective reuse and repurposing.
• Repository Management: Oversee the repository housing public and internal-facing customer logos, quotes, stories, and other sales resources. Ensure it is well-maintained and easily searchable for sales and customer success teams.
• Customer Journey: Refine post-sale customer journeys and identify opportunities to build and develop customer advocates.
• Lifecycle Campaigns: Drive ideation, strategy, and execution of scaled lifecycle campaigns to increase adoption, loyalty, and retention.
• Measurement and Reporting: Continually measure and report on customer marketing performance metrics, providing optimization strategies.
• Team Management and Leadership: Strategically lead the team, fostering a collaborative environment that encourages innovation, accountability, and continuous improvement.

JOB REQUIREMENTS 

• 5+ years of marketing experience, preferably in B2B technology;
• Bachelor’s degree in communications, marketing, business administration, or a related field;
• Previous experience in customer marketing, advocacy programs, sales, or customer success preferred;
• Portfolio of customer stories and videos, ideally in the B2B technology space;
• Strong passion for serving and understanding customers;
• Ability to write effective and creative copy; videography and graphic design capabilities are a plus;
• Excellent interpersonal skills to nurture customer relationships and collaborate with cross-functional teams;
• Proven time management and project management skills in a dynamic work environment;
• Analytical, metrics-driven, and action-oriented mindset; comfortable taking ownership, developing strategy, and executing tasks;
• Proficiency with tools such as Salesforce, Microsoft Suite, SlapFive, Asana, Aprimo, WordPress, Alyce, and Domo.

LOCATION: American Fork, Utah

BENEFITS: https://www.domo.com/company/careers/culture

Domo is an equal opportunity employer.

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