Senior Manager, Customer Marketing

| US +80 more | Remote
Employer Provided Salary: 147,000-212,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Sorry, this job was removed at 7:08 p.m. (CST) on Friday, April 19, 2024
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Who we are

Domino Data Lab powers model-driven businesses with its leading Enterprise AI platform trusted by over 20% of the Fortune 100. Domino accelerates the development and deployment of data science work while increasing collaboration and governance. With Domino, enterprises worldwide can develop better medicines, grow more productive crops, build better cars, and more. Founded in 2013, Domino is backed by Coatue Management, Great Hill Partners, Highland Capital, Sequoia Capital and other leading investors, including NVIDIA and Snowflake. For more information, visit

What we are building

Our Product Marketing team at Domino serves as the beacon for the customer's perspective and leads the charge in articulating Domino's narrative. We define and mold our marketing initiatives, fueled by ambitious objectives to enhance our go-to-market triumphs and outperform in the competitive landscape. The Sr. Manager, Customer Marketing, reporting to the VP of Product Marketing, will lead an integrated customer advocacy and reference program, helping us tell the most powerful stories and driving awareness and thought leadership.

What your impact will be

In this role your impact would be in the following areas:

  • Customer advocacy program: Design and drive an integrated customer advocacy program tailored to Domino's enterprise customer base, and bring compelling stories to life in our sales and marketing journeys with strategies for engagement, content, feedback, and success metrics.
  • Customer Champions Program: Build long-lasting relationships with our customers, identify and cultivate our customer champions - both executives and practitioners - who can provide testimonials and speak at events. You will also be the advocate for customers internally to bring their stories to life across all channels.
  • Content: Closely collaborate with our Sales, Marketing, and C-level leadership and create a library of case studies, testimonials, videos, blogs, webinars, etc., showcasing the customer's thought leadership and Domino's value and outcomes. Coordinate third-party customer validation for product and partnership announcements and manage customer participation in PR and AR opportunities.
  • Process: Build and maintain a scalable process for a comprehensive record of all references, permissions, contacts, ongoing activities, and testimonials.
  • Feedback: Set up regular touch points with customers to collect feedback and suggestions and identify areas of improvement.
  • Review programs: Grow Domino's 3rd party review programs such as G2, Gartner Peer Insights, and TrustRadius.
  • Metrics: Implement a dashboard or a system to track and measure the success of customer advocacy initiatives.

What we look for in this role

  • 7+ years of proven experience in customer advocacy, reference program management, or a related role in a B2B enterprise software or technology company, including in a startup environment.
  • Strong track record in bootstrapping and scaling customer advocacy and reference programs, particularly in an enterprise context.
  • Demonstrated ability to build and nurture enduring relationships with enterprise customers, from practitioners to leadership/executives.
  • Proficiency in developing compelling customer stories in various formats, such as case studies, customer videos, webinars, and speaking engagements.
  • Experience seamlessly integrating customer success stories into sales and marketing journeys for maximum impact.
  • Expertise in defining and implementing Key Performance Indicators (KPIs) for tracking the success of customer advocacy programs.
  • Previous experience managing and growing 3rd party review programs, including platforms like G2 and Peer Insights, is a plus.
  • Strong analytical skills with a data-driven approach to decision-making and program optimization.
  • Exceptional communication and collaboration abilities for effective cross-functional teamwork.
  • Familiarity with industry-specific requirements and regulations related to customer advocacy and reference programs.

What we value

  • We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply
  • We value a growth mindset. High-performing creative individuals who dig into problems and see the opportunities for success
  • We believe in individuals who seek truth and speak the truth and can be their whole selves at work
  • We value all of you that believe improving is always possible. At Domino, everything is a work in progress – we can do better at everything
  • We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company


The annual US base salary range for this role is listed below. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and location. Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

Compensation Range

$147,000$200,000 USD

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
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Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
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Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
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Louisville, KY
Madison, WI
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Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
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St. Louis, MO
Tallahassee, FL
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Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • BootstrapFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • MixpanelAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • MiroManagement
    • NetlifyCMS
    • SanityCMS
    • HubSpotCRM
    • 6SenseLead Gen

An Insider's view of Domino Data Lab

What makes someone successful on your team?

Domino is an ideal environment for people who relish continuous learning. You will be part of a team defining how AI, the most important technology of our generation, will change lives in the future. There will never be a dull moment.


Senior Director, Head of Content

What's the biggest problem your team is solving?

Domino is constantly evolving, with new offerings, features, and more. My team needs to be nimble and ready to support and engage our customers through all of these changes. Our focus is on the end users of the Domino platform, and we need to create effective ways of educating our clients and making them self-sufficient in using Domino.


Head of Customer Programs

What are Domino Data Lab Perks + Benefits

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Documented equal pay policy
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Women at Domino Diversity and Inclusion
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Domino employees can contribute up to $3200 annually to their FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Domino offers several options for health insurance benefits, one of which the premium is covered 100%.
Life insurance
Life insurance is equal to 1 times an employee's annual salary. We are launching an employee buy up option at a reduced rate.
Pet insurance
Wellness programs
Life insurance is equal to 1 times an employee's annual salary. We are launching an employee buy up option at a reduced rate.
Mental health benefits
Domino's health insurance covers mental health benefits. In addition, we offer a yearly subscription to Calm (a wellness app).
Financial & Retirement
Domino's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from through Voya.
Company equity
Domino offers stock options which vests over a four-year period with a one-year cliff.
Child Care & Parental Leave
Childcare benefits
Domino provides dependent care FSA.
Generous parental leave
We provide up to 16 weeks of parental leave for the primary caretaker. Domino also provides 8 weeks of leave for the secondary caretaker.
Family medical leave
Company sponsored family events
We sponsors family oriented events Annually.
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Domino Data Lab offers pre-tax commuter benefits for all employees.
Company-sponsored outings
Domino hosts company outings Quarterly.
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Happy hours are hosted once per month.
Pet friendly
Our pet policy is dog friendly daily.
Recreational clubs
Domino has a biking/cycling club and soccer team! More to come!
Fitness stipend
Domino reimburses its employees up to $500 a year for health and fitness services and activities.
Home-office stipend for remote employees
Domino provides a $500 stipend to all new employees and supports WFH requests; we will provide any equipment necessary to help an employee feel comfortable at home.
Onsite gym
Professional Development
Job training & conferences
Domino Data Lab offers employees professional development opportunities like Annual individual budget for training, The ability to attend job related conferences and seminars.
Lunch and learns
Domino Data Lab hosts lunch and learn meetings on occasion.
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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