Senior Manager, Customer Marketing Analytics

HealthPlanOne's mission is to help people find the right health insurance at the right price, so they live healthier lives. We are committed to making the shopping process simpler. Our mission has never been more important than it is today.

The Senior Manager, Customer Marketing Analytics will help lead our efforts to measure and optimize our Existing Customer Management efforts including Retention and Cross-sell, across channels such as Email, Direct Mail, Outbound call and SMS. The role partners closely with leads across the Marketing and Sales organizations to identify and pursue growth opportunities, measure the impact of our efforts, and optimize our marketing investments.

Supervisory Responsibilities:

Analytics team

Duties/Responsibilities:

• Collaborate with team leads across the Marketing department to develop our near-term plans and long-term strategy for increasing the impact and efficiency of our existing customer management campaigns.

• Build and deploy campaign target lists and audiences, both one-off and trigger based, including randomized/stratified control/holdout groups. 

• Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns

• Support various Marketing teams’ analytic needs (developing and reading tests, implementing targeted campaigns, expanding to new channels/segments/vendors). 

• Utilize data and analytics to uncover insights and make data-driven recommendations.

• Manage a team of analysts and provide guidance and support to drive results.

• Present key insights and recommendations to senior stakeholders across the company

• Engage with the Tech/Data/BI teams to develop data assets and enhance data infrastructure.

• Engage with Data Science to develop analytical assets (predictive models, segmentations) to identify opportunities for growth and spend optimization.

• Performs other related duties as assigned

Required Skills/Abilities:

• Bachelor's Degree in Data science, Business Analytics, Computer Science, Information Technology, or a related field.

• 8+ years of experience leading marketing analytics initiatives across various channels (Digital Marketing, Email, Call, Direct Mail, SMS). 

• Deep knowledge of measurement methodologies for online marketing channels including attribution, funnel optimization, targeting and creative optimization.

• Strong SQL skills for data manipulation, aggregation, and presentation.

• Ability to design and implement dashboards and reporting systems supporting marketing campaigns using BI tools (Tableau, Looker, DOMO, etc.). 

• Experience designing and implementing various tests (A/B, multifactorial), developing control/holdout groups and measuring incremental performance.

• Experience using predictive modeling, segmentation, and other advanced techniques to identify opportunities for growth and optimization

• Strong data curiosity, analytical skills and problem-solving abilities. Proven ability in bringing structure to ambiguous problems and deriving insights from multiple data and information sources

• Proven ability to communicate complex ideas, insights, and analytical proficiency into meaningful conclusions to internal and external stakeholders

Preferred Skills/Abilities:

Physical Requirements:

• Must be able to remain in a stationary position (e.g., sitting or standing) for extended periods of time, typically in a cubicle environment (constant noise, fluorescent overhead lighting)

• Frequent use of a computer, dual monitors, keyboard, mouse, and other standard office equipment such as a telephone, copier, and printer.

• Must be able to communicate effectively, including exchanging information in person, in writing, by telephone, email or video conferencing.

• Visual and auditory acuity required to perform job duties effectively, including reading, writing, and interpreting information on screens or in print.

• Hand dexterity, fine motor skills needed to operate a keyboard and mouse efficiently

• Reach with hands and arms occasionally

For Hybrid Roles:

• Must be able to commute to an office setting as required, which may include walking short distances and navigating an office environment.

• Occasionally moves about the office to access files, office machinery, and meet with others.

Equal Employment Opportunity (EEO) is a fundamental principle at HealthPlanOne, where employment is based upon personal capabilities and qualifications. HealthPlanOne does not discriminate because of actual or perceived sex, sexual orientation or preference, gender identity, gender, transgender, race, color, religion, national origin, creed, citizenship status, ancestry, age, marital status, pregnancy, childbirth or related medical conditions, medical conditions including genetic characteristics, mental or physical disability, military and veteran status, or any other protected characteristic as established by law. HealthPlanOne requires the necessary drug testing and background checks as part of our pre-employment practices. If you need assistance or an accommodation due to a disability, please contact us to request accommodation at [email protected]