Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
We’re looking for a strategic and impact-driven leader to build and scale Customer Insights for Snap’s Small & Mid-sized Clients (SMC) business. This person will uncover what drives advertisers — their motivations, challenges, and growth opportunities — and turn those insights into action that fuels smarter go-to-market (GTM) and Sales strategies.
The ideal candidate is both analytical and creative — a leader who can connect data to storytelling, make insights actionable across teams, and leverage AI and automation to accelerate understanding at scale. This person will inspire teams to see around corners, anticipate market shifts, and ensure Snap stays ahead in how we understand and serve our advertisers.
What You’ll Do
Lead the Customer Insights strategy for Snap’s SMC business, driving studies that inform both Growth & GTM and Sales initiatives.
Oversee a diverse portfolio of research including customer segmentation, deep-dives, go-to-market studies, messaging work, vertical insights (3P and custom), event- or moment-specific studies, and product-sales analyses.
Monitor competitive activity, market movements, and emerging platform trends to identify opportunities for differentiation and inform Snap’s strategic response.
Build intuitive dashboards, frameworks, and narratives that make insights easy to activate across Sales and Growth Marketing teams.
Guide and inspire a multidisciplinary team of researchers to deliver high-impact, scalable insights programs.
Leverage AI tools to accelerate data synthesis, trend detection, and storytelling, enabling faster decision-making.
Champion a culture of curiosity, experimentation, and learning to drive innovation and continuous improvement.
Build and manage relationships with external research partners to expand capabilities and enrich our understanding of advertiser needs.
Knowledge, Skills & Abilities
Deep understanding of B2B audiences, their motivations and growth drivers.
Proven ability to connect customer and competitive insights to business outcomes and sales impact.
Strong grasp of market research, segmentation, competitive analysis, and go-to-market frameworks.
Ability to turn data and market signals into stories that resonate with GTM, Growth, and Sales audiences.
Experience working cross-functionally in fast-paced, high-growth environments.
Comfort with both strategic and hands-on work — from building frameworks to presenting insights.
Familiarity with AI tools and automation to enhance insight generation and delivery.
Excellent communication and storytelling skills with commercial and leadership audiences.
Minimum Qualifications
BS/BA degree or equivalent years of experience.
12+ years of experience in customer insights, marketing strategy, or research roles — ideally within a B2B or digital advertising environment.
2+ years relevant manager experience
Preferred Qualifications
Master’s degree or MBA; degrees in engineering, mathematics, or economics a plus.
Experience in the media, technology, or digital advertising industry.
Proven ability to translate insights into go-to-market or sales enablement strategies.
Familiarity with AI and machine learning tools that enhance research, data synthesis, and competitive analysis.
Strong collaboration and influence skills across cross-functional teams.
Passion for innovation, creativity, and Snapchat’s mission!
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $229,000-$343,000 annually.
Zone B:
The base salary range for this position is $218,000-$326,000 annually.Zone C:
The base salary range for this position is $195,000-$292,000 annually.This position is eligible for equity in the form of RSUs.
Top Skills
What the Team is Saying
What We Do
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
Why Work With Us
Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
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Snap Inc. Teams
Snap Inc. Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our “default together” approach is an 80/20 model where we are asking team members to spend 80% of the time, on average, in the office, with the remaining 20% of the time spent remote.
