Wells Fargo is seeking a Senior Manager to lead the Customer Identification Program (CIP) digital product team. In this role, you will lead the product management and execution of customer identity verification capabilities across the enterprise. This leader will be responsible for modernizing and scaling identity proofing, onboarding verification, and customer identification experiences that balance security, regulatory compliance, fraud prevention, and customer experience. Reporting to the Director of Identity, this role and high performing team is responsible for building industry-leading identity capabilities that support account opening, customer onboarding, servicing, and high-risk transactions across digital and assisted channels. The ideal candidate brings a strong product management background, deep understanding of identity technologies, is data-driven, builds high performing teams, has emerging AI fluency to shape the future of trusted digital interactions, and has a passion for delivering seamless customer experiences at scale.
In this role, you will:
- Lead the evolution of customer identification experiences across digital, branch, and assisted channels.
- Improve approval rates, onboarding conversion, and customer satisfaction while maintaining strong risk controls.
- Optimize verification journeys through data-driven experimentation and customer insights.
- Identify opportunities to reduce customer friction while strengthening security and trust.
- Establish/manage/maintain governance, controls, and performance metrics for identity verification programs.
- Develop and execute vendor strategy for identity verification services, including evaluation, optimization, performance management, and emerging capabilities.
- Drive customer-centric product development informed by analytics, customer feedback, market insights, and experimentation.
- Collaborate closely with technology, BSA/AML, Risk, Compliance, and Operations teams.
- Lead, coach, inspire, and develop a high-performing team of outcomes-focused product managers - fostering a culture of curiosity, innovation, accountability, collaboration, and customer obsession.
- Identify opportunities to leverage AI and intelligent decisioning across customer experiences
- Constantly evaluate industry trends, onboarding conversion, fraud loss, and regulatory developments impacting identity and customer onboarding.
- 7+ years of digital product management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 3+ years of management or leadership experience
- Experience delivering customer-facing digital products at scale and complex cross-functional initiatives, Customer Identification Program or related experience is highly valued.
- Experience with CIP, KYC, or fraud prevention programs.
- Experience leading customer identification programs.
- Customer-first, enterprise and outcomes-focused mindset, data-driven decision maker
- Experience working across business, technology, risk, and operational teams.
- Experience modernizing digital customer journeys in highly regulated environments
- Strong strategic thinking, communication (verbal and written), and execution capabilities
- Curious and adaptive leader who embraces emerging technologies, including AI-enabled experiences
- Driven, sense of urgency, passion, excitement to deliver for customers and the team
- Demonstrated ability to influence senior executives and drive enterprise alignment
- Ability to travel up to 10-20% of the time.
- This position offers a hybrid work schedule.
Posting Location(s):
- 401 S Tryon St. - Charlotte, North Carolina 28202
- 333 Market Street - San Francisco, California
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$159,000.00 - $305,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
6 Jul 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
#BI-Hybrid
Skills Required
- 7+ years of digital product management or leadership experience (or equivalent)
- 3+ years of management or leadership experience
- Experience with Customer Identification Program (CIP), KYC, or fraud prevention programs
- Experience delivering customer-facing digital products at scale and leading cross-functional initiatives
- Experience working across business, technology, risk, compliance, and operations teams
- Experience modernizing digital customer journeys in highly regulated environments
- Emerging AI fluency and ability to leverage AI-enabled experiences
- Demonstrated ability to influence senior executives and drive enterprise alignment
- Ability to travel up to 10-20%
- Must be authorized to work in the U.S. (position not eligible for visa sponsorship)
Wells Fargo Compensation & Benefits Highlights
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Healthcare Strength — Health coverage begins on day 1 with medical, dental, and vision, and includes mental health, prescription drugs, and preventive care often covered at 100% in-network. Well-being resources such as 24-hour clinical support and an Employee Assistance Program add to the breadth.
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Parental & Family Support — Paid parental leave provides up to 16 weeks for a primary caregiver (4 weeks for non-primary) alongside fertility benefits and up to a $35,000 lifetime reimbursement for adoption, surrogacy, and donor expenses. Backup child and adult care further supports family needs.
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Retirement Support — Retirement benefits feature a 401(k) with company matching contributions up to 6% of eligible pay. An employee stock purchase plan adds another avenue for long-term savings.
Wells Fargo Insights
What We Do
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.1 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. Our technology professionals drive innovation, information security, and big data analytics while maintaining a network that handles more than 12 billion customer interactions a year. Join us! Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader – we’re a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job – it’s about finding all of the elements to help you thrive, in one place. Living the Well Life means you’re supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it – Wells Fargo once again ranked in the top three – making us the #1 financial services employer – on the 2025 LinkedIn Top Companies list of best workplaces “to grow your career” in the U.S. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. © 2026 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.
Why Work With Us
We're known for our “Well Life” approach to supporting employees’ career aspirations, work-life balance, and mental and physical health. We ranked in the top 3 on the 2025 LinkedIn Top Companies list – and #1 among financial services companies – as the best workplace “to grow your career” in the U.S.
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