Senior Manager, Customer & Channel Demand Enablement EMEA – Vision

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

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Johnson & Johnson is currently seeking a Senior Manager, Customer & Channel Marketing Enablement EMEA – Vision.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity. Learn more at Johnson & Johnson.

Position overview

This role is responsible for translating regional marketing strategies into clear, scalable and market-ready activation across EMEA customer and channel environments.

Working within the EMEA Vision Strategy & IMC team, the role will focus on strategy translation, content enablement, channel activation, customer prioritisation and market readiness. It will help define how regional marketing priorities are activated across key channels, including optometry, clinics, retail, e-commerce and distributor-led models.

The role will partner closely with Consumer Engagement and Professional Engagement leads, ensuring their audience strategies are translated into practical channel and market activation frameworks. It will not own consumer or professional engagement strategy, but will ensure those strategies are connected, actionable and consistently deployed across markets.

This is a high-impact regional marketing role requiring strong strategic thinking, structured execution, stakeholder influence and the ability to simplify complexity into practical tools, guidance and communications for markets.

Key Responsibilities

Marketing Strategy, Content & Channel Activation

• Translate regional marketing priorities into clear customer and channel activation frameworks for local markets.

• Define how campaigns, content and experiences should be activated across key customer and channel environments.

• Build practical playbooks, toolkits and guidance that help markets understand what to prioritise, how to activate and how to measure impact.

• Lead the evolution of key activation experiences, including New Fit, ensuring stronger market readiness and scalable execution.

• Support the development of content activation models that connect regional strategy with local execution needs.

• Ensure activation plans are aligned across physical and digital touchpoints without duplicating consumer or professional engagement ownership.

Customer & Channel Prioritisation

• Define marketing-led frameworks for customer and channel prioritisation across EMEA.

• Help markets identify where marketing effort, content and activation should be focused to maximise impact.

• Support segmentation and prioritisation models that clarify which customer groups, channels and activation opportunities matter most.

• Partner with Commercial Excellence and Sales to ensure marketing priorities are aligned with commercial execution realities.

• Maintain clear boundaries with Commercial Excellence by focusing on marketing activation, customer/channel guidance and market enablement rather than sales execution or sales force effectiveness.

Market Enablement & Capability Building

• Equip markets with clear frameworks, tools and playbooks to support consistent local activation.

• Lead the regional marketing capability agenda, championing the EMEA Vision Marketing Capability Framework and embedding it across the marketing community.

• Partner with L&D and functional leads to support targeted skill development and practical learning interventions.

• Drive adoption of frameworks through engagement, governance, coaching and best-practice sharing.

• Strengthen the EMEA Marketing Community by supporting capability building, alignment and shared ways of working.

BP Coordination & Planning Support

• Support the Director, Strategy & IMC as regional lead for the BP planning process.

• Coordinate key marketing inputs, timelines, templates and follow-up across regional marketing and market teams.

• Help consolidate regional marketing priorities into a clear and coherent planning narrative.

• Ensure BP materials are clear, non-duplicative, strategically aligned and useful for market planning.

• Partner with cross-functional teams including Digital, GBI, Communications, Professional Education and Commercial Excellence to support joined-up planning.

Regional Marketing Communications & Community Engagement

• Lead regional marketing team communications to build clarity, engagement and alignment across EMEA.

• Champion the internal marketing narrative across team calls, community meetings, Teams channels, newsletters and leadership updates.

• Ensure markets are kept informed on key priorities, decisions, timelines, capability initiatives and success stories.

• Support engagement around regional marketing events, capability sessions and community touchpoints.

• Create simple, consistent communications that help teams stay connected, focused and aligned.

Cross-Functional Integration

• Partner closely with Consumer Engagement, Professional Engagement, Commercial Excellence, Digital and Analytics teams.

• Clarify ownership and reduce duplication across the end-to-end marketing model.

• Ensure consumer and professional engagement strategies are translated into effective customer and channel activation plans.

• Act as a connector across regional strategy, market execution and functional partners.

• Drive coordinated execution while maintaining clear functional accountabilities.

Digital & E-commerce Activation

• Support stronger activation across B2B and B2C digital channels, including ongoing ownership of our Order Centre and Chime platforms for content and engagement capabilities

• Optimise content placement, customer journeys and conversion pathways from a marketing activation perspective.

• Ensure digital activation is integrated into broader campaign and channel plans.

• Support the scaling of digital engagement and self-service behaviours in partnership with Digital, Consumer Engagement, Professional Engagement, Deliver and Commercial Excellence.

Agency Leadership & Operational Excellence

• Lead relevant agency and partner relationships to deliver consistent, high-quality activation support for markets.

• Support effective coordination of regional IMC budgets, tracking and prioritisation where relevant.

• Drive accountability, performance and continuous improvement across the partner ecosystem.

• Identify best practices and scalable approaches that can be adopted across markets.

Success Measures

• Stronger translation of regional marketing strategy into market-ready activation.

• Clearer customer and channel prioritisation across EMEA markets.

• Improved adoption of regional frameworks, playbooks and tools.

• Stronger engagement with the EMEA Marketing Capability Framework.

• Clearer, more coordinated BP marketing inputs and narratives.

• Improved regional marketing communications and community engagement.

• Better consistency and scalability of content and channel activation across markets.

• Clear functional alignment with Consumer Engagement, Professional Engagement and Commercial Excellence.

Requirements

• 8–12+ years of experience in regional marketing, channel marketing, customer marketing, trade marketing, activation or market enablement roles.

• Proven experience operating across multiple markets in a regional or global matrix organisation.

• Demonstrated ability to translate strategy into clear activation frameworks, tools and market guidance.

• Strong understanding of customer journeys, channel prioritisation, content activation and omnichannel marketing.

• Experience developing playbooks, templates, toolkits or frameworks that enable local execution.

• Strong ability to partner with Consumer Engagement, Professional Engagement, Commercial Excellence, Deliver, Digital and Analytics teams.

• Strong communication skills, with the ability to simplify complexity and build compelling internal narratives.

• Experience supporting business planning, capability building or marketing excellence programmes would be advantageous.

• Strong analytical mindset and ability to use insight, feedback and performance data to improve marketing effectiveness.

• Proven ability to influence and align stakeholders across markets and functions.

Leadership Profile

You operate at the intersection of strategy, content and market enablement. You bring clarity, pace and structure to complex regional priorities, helping teams translate strategy into practical action. You are commercially aware, but clearly marketing-led, and you build strong partnerships without duplicating the accountabilities of Consumer Engagement, Professional Engagement or Commercial Excellence.

You demonstrate the following leadership behaviours:

• Competes to win on what matters most.

• Executes with discipline and accountability.

• Leads through influence, not authority.

• Simplifies complexity and creates clarity.

• Develops people and builds capability.

• Builds an inclusive, high-performing culture.

• Connects external insight to internal action.

• Drives continuous improvement and learning.

• Promotes open, direct and constructive dialogue.

• Leads with integrity and strong judgement.

Required Skills:

Preferred Skills:

The anticipated base pay range for this position is:

Benefits:

In addition to base pay, we offer the following benefits*: an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions. Moreover, we offer vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well-being reimbursement, programs for financial, physical and mental health. We also offer service anniversary and recognition awards, and subject to the terms of their respective plans, employees - and in some location’s eligible dependents - can participate in several insurance plans. For more information, visit Employee benefits | Supporting well-being & career growth | Johnson & Johnson Careers.

*This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change.