Senior Manager, Customer Activation - AR & UR

Job Description Summary:

At The Coca-Cola Company, our purpose is to refresh the world and make a difference. We’re accelerating our momentum by putting people at the center of everything we do—bringing cutting‑edge excellence in marketing, innovation, and activation to life in the market.

We are seeking a Senior Manager, Customer Activation to lead the customization and execution of integrated marketing and brand activation programs across customers and channels. This role is hands‑on and execution‑focused, responsible for translating brand strategies, global and regional assets, and Integrated Marketing Experience (IMX) plans into high‑impact customer activations that drive business results.

The ideal candidate is a strong executor and cross‑functional collaborator, passionate about bringing brands to life in market, and skilled at coordinating multiple stakeholders to deliver seamless activation across touchpoints.

• Lead execution of customer and channel activation programs aligned to brand, category, and business priorities.

• Customize and implement integrated marketing and asset activation plans across customer, channel, and shopper touchpoints.

• Ensure activation plans deliver against key objectives including volume, revenue, visibility, and brand equity.

• Bring global and regional brand assets to life through locally relevant, customer‑ready executions.

• Coordinate activation across IMX touchpoints including POS, packaging, promotions, experiential, digital, social, and local media.

• Partner with Marketing, IMX, Media, Shopper, and Frontline teams to ensure cohesive execution across the consumer and customer journey.

• Ensure all activation elements are consistent with brand strategy, guidelines, and communication frameworks.

• Execute activation plans that maximize the value of marketing assets, partnerships, and sponsorships.

• Leverage assets across multiple platforms including retail, on‑premise, experiential, PR, and digital.

• Steward asset usage in line with Company policies, brand standards, and contractual guidelines.

• Develop and communicate clear activation briefs for agencies and suppliers (creative, merchandising, promotions, POS, etc.).

• Coordinate agency execution to ensure quality, speed, and on‑time delivery within budget.

• Provide day‑to‑day feedback and guidance to ensure activation meets objectives and executional standards.

• Ensure marketing activation plans are implemented, monitored, and evaluated in line with brand strategies.

• Track execution performance and flag risks, gaps, and optimization opportunities.

• Apply learnings to continuously improve activation effectiveness and efficiency.

• Act as a subject matter expert to ensure all customer activation materials (POS, packaging, promotions, programming) protect company rights, trademarks, and brand equity.

• Ensure compliance with internal policies, legal requirements, and asset governance standards.

• Bachelor’s degree in business, Marketing, or a related field.

• 7–9+ years of experience in marketing activation, customer marketing, shopper marketing, or integrated marketing roles.

• Proven experience translating marketing and brand strategies into executional activation plans.

• Strong understanding of integrated marketing, customer/shopper journeys, and IMX execution.

• Hands‑on experience coordinating agencies and cross‑functional teams.

• Ability to manage multiple initiatives in fast‑paced, agile environments.

• Strong project management, collaboration, and communication skills.

• Fluent English required; additional languages a plus.

• Market Impact: Play a key role in bringing iconic brands to life with customers and channels.

• Executional Growth: Build deep expertise in customer activation and IMX execution.

• Cross‑Functional Exposure: Work closely with Marketing, IMX, Media, Sales, and agency partners.

• Career Development: Opportunity to grow toward Senior Manager roles in Marketing or Customer Activation.

• Purpose‑Driven Work: Be part of a company committed to communities, sustainability, and meaningful growth.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.