Are you passionate about learning languages? About helping people connect and communicate across cultures, for travel, friendship, or career advancement? About making an impact to our company and our 25MM+ learners? Come join our NY-based team as a Senior Manager, CRM Revenue Expansion
About the Role:
Babbel is hiring a Senior Manager, CRM Revenue Expansion to join our team in our New York City office.
This role will report to the Director of CRM, Revenue Expansion, and lead our global customer upsell and winback campaign strategy across email, push, and in-app messaging. This role focuses on identifying revenue‑driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn. Your work will ensure millions of Babbel’s subscribers continue to feel valued, inspired, and motivated to learn.
To succeed in this role, you’ll bring a data-driven approach, a passion for testing, and an interest in crafting strategies tailored to global markets. You’ll collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross sell opportunities, and increase CLV.
Responsibilities:
Own the CRM growth strategy, set the vision for upsell, cross-sell, and win-back, and make it happen globally.
Build journeys customers love, from first idea to full launch, driving conversions and LTV at every stage.
Run the engine, manage the campaign calendar and turn results into sharp insights that shape what we do next.
Test, learn, repeat, run A/B tests, trust the data, and never stop optimizing.
Make every message land, partner with creative, product, and international teams so it feels right everywhere, for everyone.
What You Bring:
At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus
A test-and-learn mindset: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
A strong understanding of international markets and corresponding customer behaviors
Hands-on experience building and optimizing upsell-focused email, in-app, and push marketing campaigns
Fluency with ESPs like Salesforce, Emarsys, Braze, or Customer.io
Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
Experience with BI platforms like Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
A data-first mindset, you interpret results, spot trends, and make recommendations based on campaign performance
Proficiency with A/B and multivariate testing methodologies
Exceptional written and verbal communication skills with attention to detail and a creative sensibility
Why Babbel:
Join a global company with purpose
Competitive compensation, PTO, benefits
Have an Impact on Babbel's product, company, and learners
Career growth and skill development
This position is located in NYC and requires a minimum of 3 days/week in office.
Salary Information
In New York City, the reasonable annualized full-time salary for this role is $110,000 - $126,000 and placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.
Babbel is an equal opportunity employer committed to diversity and inclusion. Babbel Inc. uses AI-assisted tools to help review applications and support our recruiting team. All hiring decisions are made by people.
Skills Required
- At least 5 years of CRM experience in a high-volume, revenue-focused role
- Experience in a B2C subscription-based tech company
- Test-and-learn mindset and willingness to adopt new tools including AI
- Strong understanding of international markets and customer behaviors
- Hands-on experience building and optimizing upsell-focused email, in-app, and push campaigns
- Fluency with ESPs such as Salesforce, Emarsys, Braze, or Customer.io
- Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR)
- Proficient in email-specific HTML/CSS, Liquid/scripting logic, and SQL querying
- Experience with BI platforms like Looker, Tableau, Google Analytics, and Amplitude
- Data-first mindset; ability to interpret results, spot trends, and make recommendations
- Proficiency with A/B and multivariate testing methodologies
- Exceptional written and verbal communication skills with strong attention to detail
What We Do
Babbel is the top-selling language learning platform. Driven by our purpose – to create mutual understanding through language – we build products that help people connect and communicate across cultures. Through self-study lessons with Babbel, instructor-led live classes with Babbel Live, Babbel for Business, our own podcast series, and our magazine, our users can focus on using a new language in real situations with real people. And it works: studies with Yale University, City University of New York, and Michigan State University prove that Babbel gets users to speak with confidence. The key is a blend of humanity and technology. More than 60,000 lessons in 15 languages are hand-crafted by more than 200 linguists, and user behaviour is constantly analysed to shape and improve the learner experience. The Babbel team is as diverse as our content. Based in Berlin, Germany, and New York, USA, 1,000+ Babbelonians from over 80 nationalities represent the diverse backgrounds, characteristics, and perspectives that make each person unique. Building genuine connections with our users is what sets Babbel apart, making it the world's leading language-learning platform with more than 16 million subscriptions sold. Founded in 2007 as the pioneering online language learning platform, we've grown steadily over the years. In 2023, Babbel was honoured with a place on Fast Company's list of the World's Most Innovative Companies, ranking 4th in the Education category
