Senior Manager, CRM Product Management

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Engineering teams build fun and technically sophisticated products that reach hundreds of millions of Snapchatters around the world, every day. We’re deeply committed to the well-being of everyone in our global community, which is why our values are at the root of everything we do. We move fast, with precision, and always execute with privacy at the forefront.

We’re looking for a Senior Manager, CRM Product to join Snap Inc!

What you’ll do:

• Develop the product vision and roadmap for CRM platforms powering user lifecycle engagement—from onboarding and reactivation to loyalty and retention.

• Partner closely with engineering, data science, design, marketing, sales, sales operations, and analytics to deliver high-impact CRM features (segmentation, messaging, experimentation, personalization).

• Translate business goals into product requirements and drive execution through agile and iterative development.

• Challenge the status quo by continuously exploring innovative technologies (e.g., generative AI, predictive analytics) and approaches to enhance user experience and CRM outcomes.

• Drive cross-functional alignment across marketing, sales, operations, privacy, and legal teams to launch CRM initiatives globally.

• Mentor and lead a high-performing team of product managers to scale CRM product capabilities.

Knowledge, Skills & Abilities:

• Ability to measure and analyze key CRM metrics (churn, retention, reactivation, LTV), set ambitious performance targets, and optimize efforts through rigorous A/B testing and experimentation.

• Proven track record of operating highly-available systems at scale

• Proactively learn new concepts and technology and apply them at work

• Skilled at solving ambiguous problems

• Strong collaboration and mentorship skills

Minimum Qualifications:

• Bachelor’s degree or equivalent practical experience.

• 7+ years of product management experience, including 3+ years leading CRM, loyalty, lifecycle marketing, or sales/sales operations-adjacent products in consumer tech or advertising platforms.

• 2+ years of experience managing a team

Preferred Qualifications:

• Demonstrated experience managing end‑to‑end product lifecycle and launching CRM capabilities with measurable impact.

• Deep familiarity with CRM tools/platforms (e.g., internal automation systems, email, push, in‑app messaging, marketing clouds).

• Prior experience at scale—globally operating consumer tech, mobile, or advertising companies (e.g., Snap, Meta, TikTok).

• Hands-on experience integrating cutting-edge technology solutions (e.g., generative AI, machine learning) into CRM products.

• Experience running data‑driven CRM strategies across web and mobile platforms.

• Proven ability to collaborate effectively with sales, growth, marketing, and analytics teams to execute ambitious experiments and campaigns.

• Experience managing, coaching, and growing product teams

• Familiarity with user privacy and consent frameworks (GDPR, CCPA) in CRM contexts

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.