About This Role
7-Eleven is on a mission to redefine convenience through data-driven personalization and customer engagement. As the Senior Manager, CRM & Personalization Analytics, you will be the strategic and analytical powerhouse behind our customer engagement efforts. This newly created role will lead the development of insights that shape how we connect with millions of customers across digital and in-store touchpoints.
You will be responsible for building and scaling our CRM analytics function, leading a small but mighty team, and partnering cross-functionally to drive measurable impact through data.
Key Responsibilities
- Lead CRM & Personalization Analytics: Own the end-to-end analytics strategy for CRM campaigns, loyalty programs, and personalized experiences across channels (email, app, SMS, in-store).
- Team Leadership: Manage and mentor 1–2 analysts, fostering a culture of curiosity, collaboration, and continuous learning.
- Campaign Measurement & Optimization: Develop robust frameworks to measure campaign performance, customer segmentation effectiveness, and personalization impact.
- Customer Insights: Deliver actionable insights on customer behavior, lifecycle, churn, and engagement to inform marketing strategies and define audience targets.
- Test & Learn: Design and analyze A/B and multivariate tests to optimize messaging, timing, and targeting.
- Data Storytelling: Translate complex data into clear, compelling narratives for senior leadership and cross-functional stakeholders.
- Tool & Tech Collaboration: Partner with Data Engineering, Martech, and IT to ensure data quality, accessibility, and integration across platforms.
- Strategic Partnership: Collaborate with CRM, Loyalty, Digital Product, and Merchandising teams to align analytics with business goals.
Qualifications
- Bachelor’s or Master’s degree in Analytics, Statistics, Marketing, Economics, or a related field.
- 8+ years of experience in analytics focused on marketing, loyalty, CRM, or personalization in retail, QSR or CPG environments.
- Proven experience leading analytics projects and managing direct reports.
- Strong proficiency in SQL, data visualization tools (e.g., Tableau, Power BI), and statistical analysis.
- Experience with customer segmentation, predictive modeling, and campaign measurement.
- Excellent communication and storytelling skills with the ability to influence non-technical stakeholders.
- Familiarity with CRM platforms and CDPs is a plus.
If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.
Top Skills
What We Do
7-Eleven introduced the world to convenience. And in return, the world made us the #1 convenience retailer. It started with a simple idea – give customers what they want, when and where they want it. That was 1927. And what started on a single ice dock in Dallas, Texas, has since grown to more than 70,000 locations in 18 countries around the globe. The idea may have been simple, but it started a retail revolution.
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