Senior Manager, Creator Marketing

Responsibilities

• Day-to-day management of creator marketing strategy and execution for a major national retail client, from planning through launch and wrap. 
• Drive ongoing ideation and campaign development tied to major moments, product launches, and seasonal activations. 
• Infuse creator strategy into broader integrated marketing efforts, collaborating closely with PR, creative, paid media, and external partners. 
• Build and manage robust creator plans and budgets, with a focus on ROI and quality engagement. 
• Develop and maintain strong relationships with creators, managers, and talent agents across all tiers. 
• Manage multiple workstreams with an eye toward quality, timeliness, and stakeholder satisfaction. 
• Serve as key client point of contact for workstreams, representing the team’s work with professionalism and strategic insight. 
• Manage and mentor junior team members, fostering creative thinking and professional development. 

Basic Qualifications

• At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company 
• Hands-on experience working with creators across tiers (nano to celebrity) and platforms (TikTok, IG, YouTube, etc.) 
• Strong contract negotiation and talent management experience 
• Experience building strategic briefs, managing content calendars, and driving measurable results 
• Ability to use data and platform insights to inform strategy and optimizations 
• Familiarity with developing post-campaign reports and translating insights into recommendations 
• Experience collaborating with cross-functional teams (e.g., PR, paid media, creative, analytics, etc.) 
• Excellent verbal and written communication skills 
• Highly organized, detail-oriented, and proactive in managing multiple workstreams 
• Experience with creator discovery and tracking platforms (e.g., Captiv8, CreatorIQ, etc.) 

Preferred Qualifications

• Experience in CPG or retail, especially food & beverage verticals 
• Experience managing creator-led events and in-person activations 
• Strategic understanding of paid media amplification including boosting, whitelisting, and platform-specific extensions and how to collaborate with paid teams to optimize creator content performance 
• Experience in fast-moving environments  
• Comfort leading high-volume programs with minimal oversight 
• Ability to lead strategic presentations to clients and stakeholders 
• Empathy-driven leader who builds trust and develops talent 
• Strong problem-solving instincts and ability to manage ambiguity with confidence 
• Contributes to internal POVs, creator trend briefings, or cross-team thought leadership