Senior Manager, Creator Audience Growth

About the Role:

Tubi is looking for a Senior Manager, Creator Audience Growth  to lead our efforts to bring new audiences to Tubi as their favorite creators release long form content on the platform. 

This role will own the go-to-market approach for Creator exclusives, with a primary focus on converting creators’ existing fanbases from their native platforms to Tubi, while also introducing their content to new audiences across Tubi’s 110 million monthly active users. Working closely with creators in collaboration with internal cross-functional partners, this person will develop strategies that leverage existing fandoms, drive audience acquisition and build repeatable approaches to audience growth. This role will help us understand what actually works—developing learning agendas, evaluating performance, designing experiments and translating those insights into repeatable stronger audience growth strategies across the portfolio.

The ideal candidate is equal parts strategic marketer, analytical thinker and builder. They understand how creator fandoms operate, what motivates audiences to follow creators across platforms and how to translate that behavior into measurable audience growth. They bring a test-and-learn mindset to developing and refining audience growth strategies.

This is a hybrid role based out of our Los Angeles or New York office. 

What You'll Do:

• Lead go-to-market strategy for Tubi’s exclusive Creator titles, developing audience-first marketing plans that prioritize creator fanbase activation, cross-platform audience conversion and new viewer acquisition. 
• Build differentiated launch strategies based on title opportunity, identifying where bespoke campaigns can have the greatest impact and where repeatable approaches can drive greater efficiency across the slate.
• Audience Portability: Lead strategies in partnership with creators, leveraging their existing fanbases, communities and native platforms to drive awareness, engagement and viewer conversion to Tubi. 
• Own marketing strategy from planning through post-launch, bringing together cross-functional partners around clear objectives, roles, timelines and measures of success.
• Lead performance analysis across campaigns and titles, connecting marketing activity to title-level outcomes and identifying the drivers behind over- and under-performance.
• Design and champion experimentation, partnering with Analytics, Growth and channel teams to test new tactics and continually optimize the marketing toolkit for Creators.
• Develop a portfolio-level view of performance across priority verticals, looking beyond individual launches to identify patterns across titles, audiences, fandoms, creators, creative approaches and channels.

Your Background:

• 8+ years of experience in audience growth, creator marketing, digital marketing or content marketing, with demonstrated experience developing strategies that drive audience acquisition and cross-platform conversion. 
• Strong understanding of content marketing and audience development, with the ability to translate a creator’s vision into a clear consumer proposition and marketing strategy.
• Experience working with creators to activate their existing fanbases and drive measurable audience growth including converting audiences from creators’ native platform to new platforms, products, content destinations and/or live events. Demonstrated strength in performance analysis and measurement, with the ability to move from campaign data to actionable marketing recommendations.
• Experience developing experimentation frameworks and learning agendas that ask new questions and help us improve marketing effectiveness over time.
• Ability to work across creative, analytical and operational disciplines and bring multiple teams together around a shared strategy.
• Excellent communication skills, including the ability to turn complex performance findings into clear recommendations for senior stakeholders.
• Comfortable operating in a fast-moving environment with a growing slate, evolving processes and significant opportunity to build new ways of working.
• A genuine curiosity about creators, fandoms, entertainment and how culture moves across platforms.

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