THE AGENCY
The six-time recipient of the award for “Best in Talent Representation and Management,” presented by the Sports Business Journal, CAA Sports represents more than 3,000 of the world's best athletes in such sports as baseball, football, hockey, basketball, and soccer, in addition to coaches, on-air broadcasters, and sports personalities. Beyond traditional athlete representation, CAA Sports provides unique opportunities for clients off the field, in areas including entertainment, licensing, endorsements, speaking, philanthropy, publishing, and video games. CAA Sports also works in the areas of media rights, property sales and sponsorships, brand consulting, venue development and strategic advisory, and executive search, and received the award for “Best in Corporate Consulting” at the 2018 Sports Business Awards, and “Best in Property Consulting, Sales, and Client Service” in 2014, 2016, 2019, 2022, 2024, and 2025.
CAA Sports is a division of leading entertainment and sports agency Creative Artists Agency (CAA). Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, brand management and consumer product licensing, executive search, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. For more information about CAA Sports, visit www.caa.com.
OVERVIEW
In CAA Brand Consulting we have 200+ specialists working with over 35 leading brands. Our vision is to be the strategic partner for brands in helping them solve their biggest challenges. Our services and connectivity in sport and entertainment allow us to identify, develop, activate and measure partnership strategies that build brands and grow business. Our international clients include the likes of Adobe, Allianz, Salesforce, Google, Nestle, Etihad Airways and Visit Abu Dhabi.
There is also a unique culture within CAA; for a global agency it has a small agency feel, with a great sense of teamwork, ambition, empowerment and entrepreneurialism.
THE ROLE
Culture doesn't stand still. Neither do we.
We're looking for a Senior Manager, Creative Strategy to help plug brands into the power of Culture through sport, entertainment, music, gaming, creators and partnerships. This isn't a traditional brand planning role. It's about finding the intersection between brands and the things people genuinely care about, then turning those opportunities into creative platforms, campaigns and experiences that people want to be part of.
You'll work across high profile international brand clients, helping shape everything from sponsorship strategies and partnership platforms to integrated campaigns, live experiences and innovation. Working directly into our VP of Strategy leads, you'll also collaborate closely with creatives, account teams, insight, production and measurement specialists to bring ambitious ideas to life.
This is a role for someone who's naturally curious about culture, commercially minded, digitally fluent and creatively ambitious.
A great Senior Manager doesn't simply write strategies, they create clarity. They help teams understand where a brand should play, why it matters, and how it can earn attention through culture rather than demand it.
They leave every brief sharper than they found it, every idea stronger through collaboration, and every client with greater confidence that their brand belongs in the conversations shaping culture today.
Duties to include, but not limited to:
Lead the development of strategic territories, partnership platforms and campaign ideas.
Translate business challenges into compelling creative opportunities.
Identify cultural trends, behaviours and tensions that unlock distinctive thinking.
Build clear narratives that inspire clients and creative teams alike.
Partner with Creatives and account teams to develop breakthrough ideas from strategy through execution.
Ensure every creative idea is grounded in strategic insight and delivers against client objectives and has clarity at their heart.
Champion integrated thinking
Evaluate sponsorships, partnerships and cultural opportunities.
Build activation strategies that maximise the value of sports and entertainment rights.
Help clients understand where they can authentically play within culture.
Present strategic thinking confidently to senior clients and stakeholders.
Facilitate workshops and collaborative sessions.
Build trusted relationships with clients and internal stakeholders.
Help grow accounts through proactive thinking and new opportunities.
Support and coach junior strategists.
Provide constructive feedback on strategy and presentations.
Help build best practice across the strategy team.
QUALIFICATIONS/REQUIREMENTS
What are we looking for?
Experience in delivering strategy within an agency, consultancy or brand.
Experience working across sport, entertainment, media, partnerships or brand marketing.
Proven experience developing integrated campaigns and sponsorship platforms.
Comfortable leading projects and presenting to senior stakeholders.
Skills
Strategic Thinking - you know how to move from insight to opportunity to creative platform. You simplify complexity and create clear strategic direction.
Cultural Fluency - you live in culture. You understand what's happening across sport, entertainment, gaming, music, creators and fandom—and, more importantly, why it matters.
Creative Instinct - you don't just write strategy, you inspire ideas. You enjoy collaborating with creatives and account teams and know what great creative thinking looks like.
Storytelling - you're an excellent writer and presenter who can make complex thinking feel simple and compelling.
Collaboration - you enjoy working across disciplines and know the best ideas come from building with others.
Commercial Awareness - you understand client businesses and can balance creative ambition with commercial realities.
Skills Required
- Experience delivering strategy within an agency, consultancy, or brand
- Experience working across sport, entertainment, media, partnerships, or brand marketing
- Proven experience developing integrated campaigns and sponsorship platforms
- Experience leading projects and presenting to senior stakeholders
- Strategic thinking, including translating insights into opportunities and creative platforms
- Cultural fluency across sport, entertainment, gaming, music, creators, and fandom
- Creative instinct and ability to collaborate with creative and account teams
- Excellent writing, storytelling, and presentation skills
- Cross-functional collaboration skills
- Commercial awareness and ability to balance creative ambition with business realities
Creative Artists Agency Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Creative Artists Agency and has not been reviewed or approved by Creative Artists Agency.
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Healthcare Strength — Healthcare coverage is considered robust, including medical, dental, and vision, with HSA/FSA options available. Feedback suggests this core coverage stands out as a strong element of the package.
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Leave & Time Off Breadth — Time off includes paid holidays, vacation, sick leave, and a late‑December company shutdown. Feedback suggests this shutdown meaningfully boosts practical time away from work.
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Wellbeing & Lifestyle Benefits — Unique industry access—such as screenings, event tickets, and on‑site showcases—adds meaningful lifestyle value. Everyday perks like casual atmosphere, drinks, and parking are also cited as positives.
Creative Artists Agency Insights
What We Do
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. Named Most Valuable Sports Agency by Forbes for eight consecutive years, CAA represents more than 2,000 of the world’s top athletes in football, baseball, basketball, hockey, soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally. For more information, please visit www.caa.com.
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