Senior Manager, Creative Concepts

Posted 8 Hours Ago
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Hiring Remotely in United States
Remote
7+ Years Experience
Fitness
The Role
The Senior Manager, Creative Concepts will lead the development of innovative campaign concepts across various media channels, collaborating with brand and creative strategy teams. Responsibilities include ideation, overseeing creative direction, mentoring junior team members, and analyzing campaign performance to optimize strategies.
Summary Generated by Built In
ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.


THE ROLE

AG1 is seeking a dynamic  Senior Manager, Creative Concepts to lead the ideation and development of innovative campaign concepts across all media channels. This role will collaborate closely with the brand and creative strategy teams to bring impactful and engaging ideas to life that align with the brand vision and marketing goals of AG1. You will be responsible for shaping creative concepts that resonate with audiences and drive measurable results, ensuring a consistent brand voice and message across every touchpoint.

WHAT YOU’LL DO

  • Lead the ideation and development of campaign concepts that span across digital, social, traditional, and emerging media channels.
  • Partner with brand and creative strategists to ensure campaigns align with overarching brand strategies and marketing objectives.
  • Exhibit exceptional creative thinking and concepting abilities to generate compelling and original ideas.
  • Collaborate with cross-functional teams  to execute campaign concepts seamlessly.
  • Oversee the creative direction from initial idea through execution, ensuring that the vision stays consistent across all media channels.
  • Present and pitch campaign ideas to internal stakeholders and leadership, effectively communicating creative concepts and the strategic thinking behind them.
  • Stay ahead of industry trends and innovative approaches, bringing fresh ideas and insights to the team.
  • Provide mentorship and guidance to junior members of the creative team, fostering a culture of collaboration and creativity.
  • Analyze campaign performance and implement data-driven insights to refine and optimize creative strategies.
  • Ensure that creative concepts are delivered on time and within budget, managing project timelines and priorities effectively.

WHAT WE'RE LOOKING FOR

  • 7+ years of experience in creative campaign development, with a focus on concepting across multiple media channels.
  • Proven ability to think strategically and creatively, with a strong portfolio showcasing successful campaign ideas.
  • Experience leading cross-functional work groups with various teams
  • A deep understanding of branding, marketing, and creative storytelling.
  • Strong presentation skills and the ability to clearly articulate creative ideas and strategy to stakeholders
  • Passion for keeping up with industry trends and emerging media.
  • Ability to balance creativity with a data-driven approach to measure campaign effectiveness

WHAT’S IN IT FOR YOU?

  • Competitive compensation and performance-based incentive plans.
  • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
  •  A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
  • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
  • A high-growth, dynamic environment with opportunities for your direct impact to be felt.
  • Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
  • In-person team meetups for optimal collaboration, team building and accelerating productivity.
  • A work environment and culture  that is based on high performance, productivity and continuous improvement. 
  • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
  • Access to AG1 products and branded swag. 
  • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
  • All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $111,000 - $134,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

The Company
434 Employees
Remote Workplace
Year Founded: 2010

What We Do

At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to enhancing our formula to bring Foundational Nutrition to people around the world.

Our approach is deeply rooted in science, with a continuous pursuit of excellence. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop or travel packet when mixed with 8 ounces of water, gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our team around the globe

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